Liu Wei Teaches Top Brands Baidu Is More Than Just Search Giant
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Search engine Baidu is one of the most influential marketing platforms in China, commanding 30% of total online ad spending. Look closely at the strategies of top advertisers and you’ll likely find the fingerprints of Liu Wei and her team, who are changing the way brands approach search marketing.
“A lot of people think search engines are just for helping our clients realize online sales. Actually, we help a lot of brands communicate and engage their consumers online to improve their brand image,” said Ms. Liu, who also goes by Vanessa, and is Baidu’s general manager for search engine marketing.
The 38-year-old leads a team of 150 who work with Baidu’s 1,900 biggest advertisers. Baidu has about 80% market share in China by search query, but Ms. Liu is passionate about helping marketers see the possibilities of data analytics and understand how they can better target specific consumers.
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