LinkedIn's New Enterprise Sales Tool Could Be Big For B2B Marketers


A new LinkedIn product geared towards salespeople may soon be a mainstay in b-to-b marketing departments.

The product, a standalone, more powerful iteration of LinkedIn’s Sales Navigator functionality, will offer a curated stream of updates from target accounts , surfacing the type of data — job changes, press announcements, status updates and blog posts — that can help b-to-b marketers more effectively drum up the sales-ready leads they’re tasked with generating.

“This idea of having a standalone experience with a list of accounts and insights pushed to you, none of that existed before,” said Sachin Rekhi, group product manager at LinkedIn.

Continue reading at AdAge.com

No Responses to “LinkedIn's New Enterprise Sales Tool Could Be Big For B2B Marketers”

Post a Comment