Hasta La Creative!

In the latest parody video making the rounds from Strategy magazine’s Agency of the Year event in Toronto, Leo Burnett created a fake inspirational video demonstrating the effectiveness of the “Slapshot” method, giving someone a shot of liquor and then slapping them in the face.

“Sometimes we all need a little inspiration,” the video begins, which is why Leo Burnett created Slapshot, “A social experiment designed to spark inspired thinking.” The video goes on to explain that the system works in two phases: a shot of liquor for relaxation in stage one; and a slap to the face in stage two, to “remove tired or expected ideas from the brain.” Leo Burnett has been using the method in briefings, brainstorms and meetings, “or when someone just needed to calm down and get shit done.” According to the fake case study, the results have been great, including with productivity up 16 percent, deadlines met 100 percent of the time, a decrease in employee whining , and creation of award-winning work up 69 percent. If you enjoy parodies of case study videos and/or watching a lot of people get slapped in the face over the course of two minutes, you really owe it to yourself to check it out above.

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