Dec
13
Kmart’s ‘Ship My Pants’ Gets the Dickens Treatment for Christmas
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Kmart and DraftFCB Chicago have put a holiday twist on the retailer’s “Ship My Pants” viral hit promoting the store’s e-commerce site by introducing characters from Charles Dickens’ “A Christmas Carol” into the scenario.
Instead of shipping things like pants, in “Ship My Trousers,” directed by Bob Industries’ Zach Math, classic holiday characters like Bob and Mary Cratchit, Tiny Tim and the Ghosts of Christmas Past and Future send off old-timey wares like bloomers, petticoats and wardrobes.
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