Keep It Simple, Not Stupid


Richard Branson certainly doesn’t need more publicity or admiration, but when I read this Q&A article in Time Magazine, one of his answers caught my eye:

Has your dyslexia hindered you in the business world? —Skye O’Brien, Dartmouth, Mass.

Strangely, I think my dyslexia has helped. When I launch a new company, I need to understand the advertising. If I can understand it, then I believe anybody can. Virgin speaks in normal language instead of using phrases that nobody understands, like “financial-service industry.”

That’s an interesting argument for keeping ad copy simple and visually-oriented: the idea that folks such as dyslexics can understand it easily. It’s simplification, not dumbing-down, I suppose.

Does anyone have any experience with dyslexics or other people where comprehension played a role in whether the ads were successful or not?

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