Dec
20
K-C Hires Naked Communications
Posted in: UncategorizedNEW YORK (AdAge.com) — Tony Palmer Kimberly-Clark's first chief marketing officer, has taken some radical steps at the marketer that spent $412 million on worldwide advertising last year. The latest: enlisting communications-planning shop Naked Communications — known for its emphasis on nontraditional marketing — as Kimberly-Clark's new agency partner.
