Apr
22
It’s Time to Address Email’s Image Problem
Posted in: UncategorizedEmail is the most powerful outbound digital channel, bar none. When you look under the hood for most omnichannel personalization efforts, email is always a major component. Alas, it’s also the channel that everyone loves to hate. Most of this is self-inflicted: Historically, the more emails you sent, the more profit you made. Besides frequency,…
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