Oct
16
Intel Taps McGarryBowen After Review
Posted in: Uncategorized
Intel has tapped McGarryBowen as its global creative agency after a review.
The tech company launched a review this summer, after it named Steven Fund its new chief marketing officer in May. Prior to his appointment at Intel, he was senior VP-marketing at Staples. Mr. Fund and execs at McGarryBowen know one another, given Staples is one of McGarryBowen’s clients.
The review was handled internally by Intel, and the marketer reached out to a small number of agencies, according to people familiar with the matter. Venables Bell & Partners has been handling the creative, and the shop participated in the review. Venables declined to comment.
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