IAB Launches China Chapter to Build Industry Standards

The Interactive Advertising Bureau is adding China to the global IAB network. The new group will help build industry standards in the country with the world’s biggest online population 618 million.

The industry body licensed a partner, the Interactive Internet Advertising Committee of China, to establish IAB China. The new group will become the world’s 42nd licensed IAB after a South African chapter was launched this month.

The new body will help New York-based IAB spread its technical standards on video and mobile rich media in China. Meanwhile, the IAB stands to benefit from China’s mobile savvy in a country where 3 out of 4 first-time internet users go online with a cellphone.

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