HSN, known as Home Shopping Network until 2000, has named 360i its digital agency of record as the brand looks to drive more demand on digital and mobile channels.
The RPF process was “extensive” and started with seven agencies, which were narrowed down to five, said Ryan Ross, exec VP-marketing and digital commerce at HSN. Mr. Ross said 360i stood out in the pitch because of its “innovation and abilities to shift the dynamic landscape within retail.”
Razorfish previously worked on the digital business. Representatives from Razorfish were not immediately available for comment.