Feb
06
How to Find the Most Impactful Micro-Influencer
Posted in: UncategorizedWhen it comes to influencers, bigger isn’t always better. Larger accounts help brands gain exposure and increase awareness, but if the influencer doesn’t align with the brand, people likely won’t pay attention. Kim Kardashian West has 105 million Instagram followers, but her audience (and price) isn’t ideal for every company. Aligning with a celebrity who…
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