Mar
06
How Saatchi NY’s New Leadership Plans to Live Up to 'Nothing is Impossible'
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: When Andrea Diquez and Javier Campopiano took on their respective roles as chief executive and chief creative officer of Saatchi & Saatchi New York last summer, things at the agency weren’t exactly smooth sailing. The Publicis shop was about to lose its longtime General Mills account, former chief executive Brent Smart and chief creative officer Jay Benjamin had both left the agency to pursue other opportunities…
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