How Halo Top Is Conquering the Ice Cream Biz — Without Ads

“We can’t keep Halo Top on shelves, whether it’s in L.A., New York or Wyoming,” said founder and CEO Justin Woolverton. His product, labeled as light ice cream and as a good source of protein, is sweetened with erythritol, organic cane sugar and organic stevia. Vanilla Bean, Halo Top’s best-selling flavor, contains 60 calories and 6 grams of protein per half-cup serving. The same size serving of Hagen-Dazs has 270 calories and 4 grams of protein.

Eat the whole Halo Top pint? That’s OK. It’s a relatively guilt-free 240 calories. In fact, some varieties come with instructions reading “Stop when you get to the bottom.”

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