Hershey Completes PR Agency Review


After a PR agency review, Hershey Co. has selected a range of shops to assist with external, internal and brand communications as well as corporate social responsibility efforts.

A Hershey spokeswoman confirmed that the candy giant’s roster will include Ketchum, Zeno Group, Abernathy MacGregor, Beyond, Home, Framework, JPL and VOX Global. Hershey had previously used PR agencies on a project-basis.

The pitch began over a year ago with an RFI and four separate briefs across specialties such as issues management, social media, consumer marketing and internal communications, according to people familiar with the matter.

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