Hasta La Creative!

Desperate to shed its baby boomer appeal and widen its audience which is understandable, Harley Davidson has launched the millennial-centric “Where will the road take you?” campaign for it’s Australia and New Zealand market. They recruited three artists to create the above murals, allowing said artists to express freedom as they saw it. Says Richard Morgan, Executive Creative Director at 303 MullenLowe: “We analyzed the things young people are already following on Instagram like food, surfing and travel, and used this as leverage to connect with new audiences.