Hasta La Creative!

Hi,

I’m Luis Carranza, a new writer at Beyond Madison Avenue. I am honored to be in such good company. I like all things related to technology, media, and design. I also blog at adcentered.com, mediamedium.weebly.com and beneaththebrand.com. Richmond, VA is my home at the moment. The weather is mild and breezy tonight. It’s 77º in El Salvador. I was born there, but spent most of my life in Reston, VA. Go Seahawks!

I’m a fan of great communication in any form. I’m always on the lookout. I’m studying Creative Brand Management at VCU Brandcenter. But I prefer to consider myself a rogue creative in an MBA suit. Well, maybe not so much an MBA or a suit for that matter. I’m not really that rogue either. I did major in art direction in undergrad.
One of the coolest jobs I’ve ever had, involved watching agency reels and advertising award shows all day. I even did some overtime. I needed the money, but that’s neither here nor there. I currently work as a freelance digital strategist because that just makes sense. There’s so much going on in our industry right now, and honestly, I’m just trying to figure it out. It’s a good time.