Apr
24
Gildan Wants Younger Dudes in its Underpants
Posted in: Uncategorized
A bare chested man, north of 60, does some light pool work in nothing but his tighty-whities. Another elder gent tiptoes to the kitchen in only his skivvies for a midnight snack. A kindly neighbor stands in his window, coffee cup in hand, surveying the scene in nothing but his underpants.
The scenes are familiar and far from flattering. And that’s the point: The images are meant to inspire younger generations of men, eager to not become their fathers, to buy new undies. At least that’s what Gildan Activewear is hoping with its new marketing campaign, debuting Monday.
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