Hasta La Creative!

The deadline for entry in the 2015 AICP Show and AICP Next Awards, hosted and promoted by the Association of Independent Commercial Producers, is next Friday, February 27th.

You probably knew this already.

You may, however, be more interested in the campaign created to promote the awards this year. It involves a series of short films — conceived by Rob Reilly, Gerry Graf, and Eric Monnet — in which five top creatives imagine what their own lives will look like 35 years from now.

First, a 70-something-year-old Graf shares the fact his kids think he’s a loser and pokes a little good-natured fun at David Lubars of BBDO (who did not participate in the project):

Next, CCO Tor Myhren of Grey recalls better times with the E*Trade baby and discusses some press writeups that sound suspiciously like AgencySpy comments:

Rob Reilly of McCann somehow managed to avoid prison, but his life doesn’t really look any more comfortable (and did you know he once worked for Burger King?):

Depending on one’s perspective, Tiffany Rolfe of co:collective turned out either better or worse than her contemporaries:

Finally, Ted Royer of Droga5 let himself go, but he still has a healthy appetite:

In case you missed it, work honored by the AICP will find a permanent home in MoMA’s film archive…and the deadline is next Friday.

Here are your credits: