May
28
General Mills Joins the Pack, Reviews Media Agency Business
Posted in: UncategorizedJust when you thought there were no large marketers left to put their media business in review, here’s General Mills.
The packaged food giant, the marketer of household-name brands from Cheerios to Yoplait, is reviewing its buying and planning business, a spokesman confirmed Thursday evening.
Joanne Davis Consulting is supporting the search.
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