General Mills Joins the Pack, Reviews Media Agency Business


Just when you thought there were no large marketers left to put their media business in review, here’s General Mills.

The packaged food giant, the marketer of household-name brands from Cheerios to Yoplait, is reviewing its buying and planning business, a spokesman confirmed Thursday evening.

Joanne Davis Consulting is supporting the search.

Continue reading at AdAge.com

No Responses to “General Mills Joins the Pack, Reviews Media Agency Business”

Post a Comment