Feb 08

Geico Ads Interrupt Other Geico Ads in the Brand’s Latest Fun Preroll Gag

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The Martin Agency has done plenty of experiments with Geico preroll ads–front-loading them with the marketing message so they’re unskippable; fast-forwarding through them to save you time; and crushing them down to a more manageable size. In the fourth year of their preroll shenanigans, they’re trying something a little different. They’re leaning in to the…

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