Feb
28
Gap Reports Strong Sales on Increased Marketing Spending
Posted in: Uncategorized
Gap’s comeback continues.
Gap Inc. reported its best holiday shopping season in six years as the retailer’s turnaround efforts take hold.
Annual measured-media spending for the company rose 13% from $302 million to $340 million, according to Kantar Media. Spending for the Gap brand in North America more than doubled from $21.5 million in 2011 to $54.5 million in 2012.
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