FTC to L'Oreal: Stop Claiming Skin Cream Alters Genes


The Federal Trade Commission has reached a proposed settlement with L’Oreal USA requiring the beauty giant to stop running ads that claim that some Lancome and L’Oreal Paris products “target the genes” of users.

“It would be nice if cosmetics could alter our genes and turn back time,” said Jessica Rich, director of the FTC’s Bureau of Consumer Protection, in a statement. “But L’Oreal couldn’t support these claims.”

L’Oreal USA Chief Communications Officer Kristina Schake said in a statement that the company already had stopped running ads with the claims in question, “as the company constantly refreshes its advertising.”

Continue reading at AdAge.com

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