Jul
21
Fruit of the Loom’s New Ads for Breathable Underwear Revel in the Product’s Awkwardness
Posted in: UncategorizedThe first rule of breathable underwear is, you don’t talk about breathable underwear. The creative team on Fruit of the Loom at CP+B found this out pretty quickly while working on a new assignment for just that product. It was awkward to talk about around the CP+B offices–a circumstance that led fairly directly to the…
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