Jul
31
Ford’s Cost-Cutting Spurs Shakeup
Posted in: Uncategorized
DETROIT (AdAge.com) — Ford Motor Co. will consolidate sales and marketing for its Ford Division with its Lincoln Mercury arm Aug. 1, according to two executives close to the automaker. In a cost-cutting move, the marketing and sales staff will be aligned by product type and have responsibility for models in that category from all three brands, they said.
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