Dec
08
Ford Ranger: Night Swimming
Posted in: Uncategorized
FORD of Europe has launched a new Pan-European campaign for the Ranger pickup truck, showcasing its best-in-class 800mm wading depth. Ranger is Europe’s top-selling pickup and winner of multiple awards, including the bi-annual International Pick-up Award 2020 and What Car? Pick-up of the Year 2021.
Created by AMV BBDO and entitled ‘Night Swimming’, the creative work subverts pickup category conventions of trucks battling dusty deserts and rocky mountains, piloted by rugged outdoorsy men.
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