Jul
20
Five Traits of a Modern Marketing Leader
Posted in: UncategorizedWithout a doubt, Rich Kylberg embodies the modern marketing leader. As VP-corporate marketing and communications at Arrow Technologies, a 75-year-old company, he’s brought brand awareness of this $20 billion company with previously little household recognition to new places.
Mr. Kylberg was recognized late last year by The CMO Club for a prestigious leadership award following a successful reinvention of the company’s brand. Here are five of Mr. Kylberg’s traits that many marketers will recognize as essential to effective leadership:
An off-the-wall outlook
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