‘Fired Up’ Schultz Gives Peek at Starbucks Turnaround Plan


CHICAGO (AdAge.com) — Starbucks CEO Howard Schultz said the coffee chain will stop serving breakfast sandwiches, close 100 underperforming stores, and stop reporting same-store sales — the standard by which most chains' business is judged. The latter indicates Starbucks is taking a long-term approach to turnaround and doesn't want its progress judged too quickly.

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