Apr
18
Fake Posters As Drug Ads – Zyrtec NYC Guerrilla Campaign
Posted in: Uncategorized
(TrendHunter.com) A first glimpse at this post would leave you thinking you’d simply spotted a home-made missing pet ad, but this Zyrtec ad is actually a quite clever piece of guerrilla marketing.
The viral drug ads appear around New York City and are obviously meant to defame competitor brand Claritin.
The print…
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