Hasta La Creative!

Facebook has introduced a slew of new features aimed at increasing transparency for advertisers and removing the guesswork on its platform.

The company announced the global changes Thursday, attempting to answer questions like why certain campaigns see unexpected dips in performance and what sort of return can brands expect based on their ad spend.

Marketers have been clamoring for increased transparency after Facebook revealed last year that it had been inaccurately calculating a number of metrics. Facebook in February agreed to let the industry’s Media Ratings Council audit some of its metrics.

Continue reading at AdAge.com