Hasta La Creative!

This is the soundtrack of our dry-weather lives in Southern California: TLC’s “Waterfalls,” Blind Melon’s “No Rain,” Bruce Springsteen’s “The River” and about 100 more H2O-themed ditties playing on an endless loop. That should remind us to take shorter showers and stop washing the cars at home. Or just make us very, very thirsty. 

The Metropolitan Water District of Southern California has launched a Pandora channel of carefully selected songs as part of an ongoing $5.5 million ad campaign to boost water conservation and recycling. The music is supposed to help keep conservation top of mind in the wake of mandated statewide water reductions. It can also be used as a 5-minute shower timer.

Cue the playlist and start scrubbing up to the Phil Collins tune, “I Wish It Would Rain Down”, for instance. By the time it’s finished, those of us living in Los Angeles and surrounding areas should already be toweling off.

The Water Lover’s Station, also available on the Pandora app, has curated everything from classics like Simon & Garfunkel’s “Bridge Over Troubled Water,” and, Albert Hammond’s “It Never Rains in Southern California,” to contemporary pop hit “Set Fire to the Rain” from Adele. 

Up next: another music-streaming playlist on Spanish-language service Uforia. Also, frequent bathroom breaks for listeners.