Disney's Magic Works Because of Discipline, Belief, Leadership
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The Walt Disney Co. was inducted into the Advertising Hall of Fame this spring as the fifth corporate member, and I talked with John Skipper, president of ESPN and co-chairman of the Disney Media Networks, about Disney’s unique approach to marketing. John began his career at Disney in 1990.
Nobody is better at taking a great idea across all aspects of the company than Disney, and John called that ability one of the company’s great contributions to marketing.
“There is nobody better at taking a spectacular piece of film, turning it into an enchanting piece of magic for kids and families, and then making it a park ride, putting plush into stores, creating walk-around characters for the Disney cruises, making books and clothes, and moving it around internationally,” John contended.
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