Aug
08
Dear John Oliver: You're Wrong, Says Native-Ad CEO
Posted in: Uncategorized
Dear John,
As CEO of native advertising pioneer MGID, it is difficult to admit that I laughed as you hilariously skewered an important and innovative advertising tactic.
I understand and appreciate your point that ads placed on news sites that are delivered as news blur the necessary line between “church and state.” If unscrupulous editors are placing advertorials as news, and not labeling them as such, then certainly that needs to stop and is against already well-established FTC advertorial regulations that manage our media.
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