Hasta La Creative!

This week’s Conservative Political Action Conference has some on the left looking over their shoulders. But it’s not all the right-wing rabble-rousing on display at the annual event that has them on edge: It’s the tech training.

A handful of the right’s longtime technology and data evangelists have descended on the Washington, D.C. event, and their goal is to bring much-needed training and tools to small Republican campaigns.

The right feels like it’s been outgunned in recent elections. And for good reason. The left has been building its toolbox for 10 years. “There is a lot of conversation right now in terms of the gap between the left and right vis–vis tech, and there’s a common assumption that the left is way ahead,” said Ethan Roeder, executive director of New Organizing Institute, which was founded after the 2004 presidential election by forlorn John Kerry campaigners hoping to disseminate what they learned that cycle about online fundraising and organizing to others on the left.

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