Hasta La Creative!

Dannon will return to the Super Bowl after sitting out last year, buying a 30-second spot to promote its Oikos Greek yogurt brand on Feb. 2.

The marketer made its “big game” debut in 2012 with an Oikos Greek spot featuring actor John Stamos. But Dannon sat out last year’s game because it wanted time to evaluate the long-term viability of its Oikos Greek brand, which launched in mid-2011, as well as the sustainability of the relatively young Greek segment, said Michael Neuwirth, senior director of public relations for Dannon Co.

Fox, which will air the Super Bowl from MetLife Stadium in East Rutherford, N.J., is said to be fetching anywhere from $3.5 million to $4 million per 30-second spot.

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