Rolighetsteorin.se: Bottle Bank Arcade Machine

We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory. http://www.rolighetsteorin.se/

More subjects here.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Martin Lundgren
Art Director: Simon Higby
Web Director: Simon Mogren
Web Producer: Pontus Kindblad, Daniel Alinder
Web Designer: Karl-Johan Vogelius
Production Company: Birth, Stockholm

Sony: Soundville

Welcome to Soundville:
In March 2009 a small town in Iceland was filled with speakers. The Seydisfjordur village was turned into an extraordinary sound-system for a week. Sounds by Richard Fearless ( Death in Vegas ) Mum, Bob Dylan, Toumani Diabate, Roberto Goyeneche, Murcof, Federico Cabral, Guillemots, etc.

www.sony.co.uk/soundville

Advertising Agency: Fallon, London, United Kingdom
Copywriter: Juan Cabral
Director: Juan Cabral
Production Company: MJZ
Producer: Nellie Jordan
Agency Producer: Gemma Knight
Director of Photography: Alwin Kuchler
Editor: Neil Smith
Sound: Parv at Wave
Post: MPC

Old Spice: ResidueIsEvil.com

OldSpice_ResidueIsEvilcom09

http://residueisevil.com/

Advertising Agency: Wieden+Kennedy, Portland, USA
Executive Creative Directors: Susan Hoffman, Mark Fitzloff
Creative Director: Eric Baldwin, Jason Bagley
Art Director: Eric Kallman
Copywriter: Craig Allen
Developers: Josh Perez, Nick Bauer, Kiem Vu, Josh Pope, Laurie Brown, Colin Black
Digital Director: Sean O’Brien
Executive Interactive Producer: Marcelino Alvarez
Broadcast Producer: Celestina Lucero

COI: Choose A Different Ending

Immagine 1

Choose A Different Ending is an interactive film that allows you to decide what happens next. You can interact with it, choose what to do and decide how it ends. In Choose A Different Ending you decide whether to live or die.

Advertising Agency: Abbott Mead Vickers BBDO, London, United Kingdom
Agency Producer: Ben Catford
Director: Simon Ellis
Production: Mad Cow Films
Post Production: The Mill
Brand: COI

La Poste: Transformer

Advertising Agency: Euro RSCG C&O, Paris, France
Creative Directors: Olivier Moulierac, Jerome Galinha, Samuel Kadz
Creative Team: Samuel Kadz, Gilles Fanuchi
Director: David Nicolas
Production Company: Partizan
Producers: Olivier Bassuet, Cecile Eap
Agency Producer: Karim Ourabah
Account Managers: Veronique Varlin, Dounia Alno
Post Production: Numero 6
Sound Designer: Lionel Bonnefous
Voice: Nabil Terbeche
Advertising Managers: Thierry Herrant, Agnes Presberg
Graphics: Julian Bonnington, Sylvain Pellodi, Samuel Durand, Christophe Bouchet, Emilien Breuillier
Operation Chief: Dylan Doyle
First date of publication: June 2009

Boondoggle: 5 gold lions

Advertising Agency: Boondoggle, Amsterdam, The Netherlands
Creative Directors: Stef Selfslagh, Vincent Jansen
Art Director: Tom Loockx
Copywriter: Jorrit Hermans

Mobypicture: Shoot ‘n Share

Advertising Agency: Vanabbetotvessem, The Netherlands
Creative: Michiel van Abbe & Ronald van Vessem
Music: Christiaan Lippmann
Sound design: Robin Schlösser Studio de Keuken

Greenpeace: Greentube

Advertising Agency: AlmapBBDO, Brazil

Sundek: Car, Lift, Bike

[See post to watch Flash video]
[See post to watch Flash video]
[See post to watch Flash video]

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Director: Riccardo Bagnoli

T-Mobile: Sing-along

The exclusive 4 minute extended version of the moment 13,500 people sang Hey Jude together in Trafalgar Square. Everyone involved came along thinking they could be dancing – no-one had any idea

Advertising Agency: Saatchi & Saatchi, London, United Kingdom
Copywriters: Steve Howell
Art Directors: Paul Silburn, Kate Stanners, Rick Dodds
Agency Producer: Ed Sayers
Production Company: Partizan, London
Director: Michael Gracey
Editor: Diesel Schwarze
Post-Production: TBC
Audio Post-Production: 750 MPH

Scrabble: The Beautiful Word

Scrabble is a standard board game worldwide which celebrates today its 60th birthday. With 100 millions of boxes sold throughout 121 countries in 29 languages, it is the most sold letter game ever. Despite this success, Scrabble is mostly seen today as an elitist and outdated game. Its play dimension is in a constant slow down. Eventually, the penetration rate is already high in France, and therefore we must recruit (new) young families. Scrabble’s present stakes: – Revamping the brand and its values – Getting rid of an a priori: “Scrabble is not a game only entertaining for the lovers of words and figures”. – Helping to rediscover the richness of the game experience The strategy behind the campaign : our “Big Ideal” for Scrabble: What is the Big Ideal ? Cultural Tension + Brand’s Best Self = Big Ideal For Scrabble : Loss of words in a fast, electronic media driven age + Scrabble is a great fun with words = For Scrabble, the world would be a better place if we loved words more. The principle of the campaign : Different words accidentally encounter during a Scrabble game, giving by chance birth to a world as unexpected as enchanting. Picture a board of Scrabble at the end of a game: words that have nothing to do with each other are crossing and overlapping, to the point that they sometimes tell a crazy story ! Our creative idea is to turn this fabulous potential into images. Everything will be executed by different illustrators, in order to come out with the best diversity in the possibilities offered by SCRABBLE.

Advertising Agency: Ogilvy&Mather, Paris, France
Chris Garbutt Executive: Creative Director Ogilvy and Mather
Arnaud Vanhelle: Copy Writer Ogilvy and Mather
Benjamin Bregeault: Copy Writer Ogilvy and Mather
Mihnea Gheorghiu: Copy Writer
Antoaneta Metchanova: Art Director Ogilvy and Mather
Alex Daff: Art Director
Najin Ha: Art Director Ogilvy and Mather
Benoit de Fleurian: Managing Director Ogilvy and Mather
Marie-Charlotte Lafront: Group Director Ogilvy and Mather
Herve Parizot: President Mattel
Arnaud Roland Gosselin: Marketing Director Mattel

Philips: Carousel

A short film from Adam Berg and Stink Digital, for the launch of Philips Cinema 21:9 LCD TV. More info here.

Advertising Agency: Tribal DDB, Amsterdam, Netherlands
Global Creative Director: Neil Dawson
Creative Director: Chris Baylis
Art Director: Mariota Essery, Andrew Ferguson
Copywriter: Carla Madden, Chris Baylis
Agency Producers: Jeroen Jedeloo, Iwona Echt
Production Company: Stink Digital London
Director: Adam Berg
Executive Producers: Mark Pytlik, Daniel Bergmann, Stephen Brierley
Producer: Simon Eakhurst, Stephen Brierley
DP: Fredrik Backar
Production Service Company: Stillking, Prague
Stillking Line Producer: Zuzana de Pagter
1st AD: Jiri Ostry
Production Designer: Petr Kunc
Czech Production Manager : Jiri Kotlas
Stunt Co-Ordinator: Lada Lahoda @ Filmca
Editor: Paul Hardcastle @ Trim
VFX: Redrum, Stockholm
Post Production Supervisor: Richard Lyons
Music & Sound Design: Michael Fakesch
Additional Sound Design: Tim Davis
Colorist: Jean-Clement Soret @ MPC London
UK Production Manager: Jemma Daniel
Philips “Carousel” ????????

Icehotel: Hellacopters drummer

Making of

Advertising Agency: Jung von Matt, Stockholm, Sweden
Art Director/Copywriter: Jacob von Corswant
Account Director: Jan Tallroth
Director: Jacob von Corswant

D’Adda, Lorenzini, Vigorelli, BBDO: Website

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Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Niccolò Fedrigo
Copywriter: Lorenzo Crespi
Web Designer: Niccolò Fedrigo
Engineer: Fabio Trezzi

Ray-Ban: Super Chameleon

Advertising Agency: Cutwater, San Francisco, USA
Executive Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Director: Kele Dobrinski
Copywriter: Noah Phillips
Agency Producer: Mai Huynh
Production Company: Method Labs
Director: Seb Caudron
Director of Photography: Jim Matlosz
FX Producer: Justin Harder,
Seb Caudron
VFX Company: Method
Executive Producer: Lisa Houck
Graphics: Mix House
Musical Artist: Yuksek
Song: Eat My Bear

MINI Cabrio: History

Mastercard: Valentine

mastercardhannah

john4hannah.com

“Hannah Davis, will you be my valentine. The things we do for love: Priceless.”

Advertising Agency: McCann , Creative Director: Matt Crabtree
Art Director: Ben Brazier
Copywriter: Johnny Skinner
Other additional credits: John Martin, Gary Todd
Released: February 2009
Average:

Centraal Beheer Achmea: Eden

Delvos Leaf Blowers: Storm

Director: FloTo

BlackBerry: Bullet