Hasta La Creative!

First the Sex Pistols launched a perfume. Now they have a credit card with 19% interest rate, thanks to Virgin Money. To celebrate this, er, accomplishment, Content agency AllTogetherNow and The&Partnership cooked up this Rebellion In Your Pocket stunt, wherein they threw 32 vintage tv’s across a 100M distance from an *M catapault because that’s what rock stars used to do. Or something. I dunno. I just know that the TV’s were non-functioning and that they were safely and responsibly recycled afterwards. And I also know if you have to tell me you are punk and rebellious, you aren’t. Selling out? Sure.

A tired-looking worker on her morning commute trundles toward the office, when her partner opens a pack of McVitie’s Breakfast Oaty Breaks in the car. Cute the 80s style action music from the TV show Airwolf, and the adorable jet-pack equipped squirrel careering through the air, because nothing is quote as cutely odd as McVitie’s. It’s sweet, you know.

McVitie’s Breakfast will launch the tasty range with a £3 million media spend including TV advertising by Grey London, social media plan with MEC, as well as a PR activity from 3 Monkeys Communications. In addition, new packaging has been introduced to keep the brand fresh and modern; the colourful new packaging will help differentiate the McVitie’s Breakfast range from the rest of the market. The range comprises of McVitie’s Breakfast Oaty Breaks, McVitie’s Breakfast Biscuits and McVitie’s Fruit & Oat Bakes.

Head of Healthier at United Biscuits, Kerry Owens said:The launch of McVitie’s Breakfast advertising campaign marks another momentous occasion for us, with further expansion into the healthier breakfast biscuit market. With 55% of us eating breakfast on the fly, it’s no surprise that the healthier biscuits category is worth £467million, and breakfast biscuits have been driving the growth in this category. We recognise that modern lives are starved for time, but hungry for tasty on-the-go breakfasts, so we’re delighted to introduce the latest additions to our McVitie’s Sweeet family, and hope that it brings an oaty oomph to breakfast-loving folk across the UK.

BAFTA-nominated director Samuel Abrahams created this charming film for Blink, starring his friend Tom. It centers around Tom’s decision to (Gasp!) try and meet someone offline. Tom comes across as being charming, sincere and desperate all at once. This certainly demonstrates Blink’s strong production values and the color grading is fantastic. The subject matter is a bit goofy but if I’ve learned anything from this film it’s this: With the exception of the Shoreditch girl who looks like she was on her way to the next adidas Originals shoot, the moral of the story is, if you want to meet someone offline in London, go for a foreigner, as they’re more open to life’s possibilities.

Don’t let the good summer time vibes fool you in this one. Terrence Higgins Trust, the UK’s largest HIV and sexual health charity, premiered this video at London Pride’s main stage in Trafalgar Square. It’s reminding gay and bisexual menthat anyone who starred in the commercial could have HIV without knowing and past it along without knowing, too. The call to action, of course, is to get tested.

Here are some ads for new Ritz Thin & Crisp. They aren’t as fun as the TV/Music video featuring the song Putin’ on the Ritz, but hey, what are you gonna do?

Casting Helen Mirren in an anti-aging cream ad is a little bit of genius. Helen ages, but she’s also looked fantastic throughout her career – with her charisma, fit physique and ability to convey a thousand emotions with just once glance. And that’s really all we can hope for in a cream, something that helps us look fantastic, whatever age we may be.
In the ad, a young lass offers dear Dame Helen Mirren a seat, she is 69 after all, and Helen gives us that glance. “Ever feel like you go unnoticed? …And when you aren’t… Well. Enough” Helen switches into red bra and black leather to take to the town, while declaring “our perfect age, is now” for Age Perfect. She also gives her best cougar glance to a young man working out. “Are we worth it? Now more than ever.” Oh Helen, leave the poor boy alone!

Rekorderlig, a fine Swedish cider comes out with yet another UK ad showing über Swedishness. What is Swedishness? Is it bearded men skating on Torne träsk (where I’m actually from) to a soundtrack of Sami jojk? Hang on, that jojk – ‘Reindeer Herder’ – is sung by Jon Henrik Fjällgren, a man who was born in Colombia, then later adopted by a Swedish Sami family, and who grew up to win Swedens “Got Talent” for his traditional jojking skills. That is probably the most Swedish thing ever. There must be something in the water there, or maybe it’s in the cider.

Not quite the home-run of Swedishness that “Knullrufs” was, but just like with “The Swedish Bikini Team” of yore, I’m sure the target market in the UK will think this is fun.

If you’re willing to overlook the fact that a copywriter sat down one day and wrote “We’re on a mission to a fun-tastic adventure” outside a children’s book, then this ad by Alpro milk has its charms. Unfortunately, those charms are rather dented by a narrator who insists on treating you, an adult human consumer, like a little kid.

Belgium-based interactive agency Gents:

To create awareness about Alpro’s exciting world of plant-based products, each ingredient is personified by an adorable 3D brand mascot. This trailer-like introduction gives Alpro fans a peek into a world of plant-based wonders and creates an online prequel to the current TV campaign. The Hollywood-esque piece of animation reveals what takes place before the protagonist in the TV commercial wakes up, thereby affording a glimpse into the big Alpro universe where cute little do-gooders like Ally, Coco and Hazel are dedicated to creating the most naturally tasty ingredients.

We get it, we really do – cute, no, supercute little critters inviting us into the whimsical world of Alpro, where our chibi-headed friends don’t just make almond milk, they make magic! But please – lose the annotations next time, cut this down to a :60, and someone check that squirrel’s bag, he’s blatantly stealing from the company.

Francois didn’t believe Ford Transit’s side mounted tie-downs are as strong as Ford claims. So Ford decided to prove it to him. So dark and funny juxtaposed with the Joe Cocker song. At the moment when the doors fly open, I imagine no acting was required for those screams.

This ad brings the lolz and proves you can do a great job advertising vehicles and their features without it being boring. The concept is simple– some hater/doubter calls into question a claim made by Ford transit, and they set out to prove him wrong in very…creative ways. In this case, the feature is the mobile docking station. Stay tuned for the behind-the-scenes as well, which only proves the concept further. Fun stuff.