Mar
28
‘Lucky Guy’ by Nora Ephron as Recalled by Jim Dwyer
Posted in: UncategorizedJim Dwyer, a friend and competitor to Mike McAlary, the subject of Nora Ephron’s “Lucky Guy,” recalls the circumstances behind the play.
Jul
13
Theatre Almonte Architecture
Posted in: UncategorizedCoup de cœur pour ce projet très réussi et visuellement impressionnant, encadrant ainsi avec talent la scène de théâtre avec des jeux de lumières de qualité. L’architecture du Theatre Almonte à Huelva en Espagne a été confié au studio Donaire Arquitectos. Plus d’images dans la suite.
Apr
16
Theater Book Store
Posted in: UncategorizedLe Grand Splendid Theater de Buenos Aires en Argentine propose dorénavant de disposer d’une librairie de toute beauté. Reprenant le vieux théâtre en le remettant à neuf, cette nouvelle organisation est très réussi, et est à découvrir dans la suite de l’article.
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Dec
26
Advertising: Broadway’s Marketing Turns Interactive
Posted in: UncategorizedTo fill more seats, theater producers are stepping up their online presence in an effort to spread word of mouth among Internet users.br/br/span class=”advertisement” a href=”http://www.pheedo.com/click.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/26/business/media/26adco.html”img src=”http://www.pheedo.com/img.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/26/business/media/26adco.html” border=”0″//a
/span
May
06
Automakers are revving up for movie theater ads
Posted in: Uncategorized
After a long hiatus from the movie theaters for no good reason, I’ve returned, seeing several pre-summer blockbusters in the past few weeks. One thing, in particular, that’s stuck out in my mind has been a definitely noticable increase in ads, with a surprising number of auto makers pushing for my attention (albeit my attention is pretty much on the screen regardless).
As several articles I’ve been browsing through today point out, my perception of an increase in theater ads isn’t just my imagination. A pretty interesting AdAge article by Jean Halliday points out that movie theater ad sales are quickly rising across the board, capturing the attention of auto makers:
Screenvision’s revenue in the segment for the first half of 2008 is almost double what it was in the first half of 2007, said exec VP-sales and marketing Mike Chico, who said he expects to sell out 2008 inventory in the third quarter, which is unusual.
Which basically translates into more high profile ads showing up in theaters, and more interesting creative being done in longer formats, like the full :60 version of the Dodge Journey waterslide spot that’s been all over broadcast TV (in :30 form) of late.
So while part of me is tossin’ back the popcorn waiting impatiently for the movie to start, the other part of me is glad that big-budget advertisers (and the subsequent big-budget ads) are going to be showing up more and more in the theaters. Because while I’m a captive audience starting blankly at a mind-numbing screen, there might as well be something enjoyable for me to stare at.
Jan
28
Groupe F – Light Players
Posted in: Uncategorized
The great annual theater festival Santiago a Mil has been involved year after year in bringing to our humble country some of the most important and amazing performances worldwide, and this year it was no exception.
Today I had the privilege of seeing the beautiful “Players of Light” show, by the incredible Groupe F.
An outdoors and free event that involved everything I enjoy: Great music, mind-blowing fireworks, all sorts of lights and beautiful colors.
An experience that went on for a little over an hour that felt like ten minutesU, but I’m pretty sure it must have left the thousands of people that were there more than satisfied.
A sublime experience. A captivating game of lights of unmatchable quality.
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