Justin Bieber Spoofs His Own Calvin Klein Ads in Promo for Comedy Central Roast

Justin Bieber is officially eating his own tail.

To promote his upcoming roast on Comedy Central slash desperate plea for respect, Canada’s cruel revenge on America participates in a parody of his much-buzzed about, possibly-but-he-swears-it-totally-wasn’t-Photoshopped Calvin Klein ads.

Jeff Ross dresses as model Lara Stone and does a good job of creeping hard on Bieber, who keeps playing the same drum fill over and over, like the greasy pop machine he is, posing as the real boy he seems to be.

It’s not as funny as Kate McKinnon’s SNL parody, but Bieber gets points for self-deprecation. And while he doesn’t really have to do anything special to be comical, he does up the ante a little, pretending to be anxious, rebuffing Ross’s grabs, and ultimately returning the favor.

The brief high point, though, might be the comedian’s jiggly beer-belly dance. Overall, the video makes for a pretty good teaser … or at least, a reminder that there might be some entertainment value in watching Bieber get chewed out.

And while it’s impossible not to wonder what Martha Stewart, Shaq and Snoop Dogg might have to say to Bieber, it can’t be a good sign—if not surprising—that Seth Rogen seems to have something better to do that night.



Parks and Rec Made a Bunch of Fake Ads for Last Night's Show, and They Were Great

NBC’s Parks and Recreation will soon come to an end, and the writers of the heartwarming, droll comedy have been knocking it out of the … well, park.

The first of last night’s two episodes featured Chris Pratt’s character Andy Dwyer saying goodbye to his kids’ program, Johnny Karate’s Super Awesome Musical Explosion Show. By using the bottle episode format, we got a glimpse at what fictional Indiana town Pawnee’s advertising might look like. 

Because this season of the show takes place in the near future, 2017, they can satirize what American companies Verizon, Chipotle and Exxon might be doing. 

But the earnest, well-intentioned messaging of the combined companies—one of “America’s eight companies”—is just the beginning.

 
Fast-food chain Paunch Burger—a stand-in for the McDonald’s, Burger King, Carl’s Jr. and Wendy’s of the world—practically bullies its customers into eating. 

 
Of course, we also got an ad from the Wamapoke Tribe, which shameless uses its heritage to get people to its casino. 

 
And we got to see Nick Offerman’s, er, Ron Swanson’s version of advertising, too, which you can probably guess is minimal and straight to the point. 



Anna Kendrick Meets Amy Schumer, and Won't Soon Forget It, in MTV's New Ad

We know how much you love Anna Kendrick, so here she is in yet another commercial where she gets to be funny and charming—this time at Amy Schumer’s expense.

Schumer is hosting the MTV Movie Awards in April, for which this serves as an early promo. Nothing too exciting happens, but it’s entertaining nonetheless. If nothing else, Kendrick has shown time and again that she can make something out of nothing.

“It was great to work with such a variety of comedians and actors in the campaign,” said the director, Kim Nguyen of Backyard, in a statement. “It’s fun leading them into different directions and providing an environment where they are willing to take chances and bring something different to each take. That collaboration really opened up so many funny possibilities that our entire crew was holding back laughter take after take.”

The MTV Movie Awards air on Sunday, April 12, at 8/7c.



Conan Tours Taco Bell HQ, Visits the Test Kitchen and Ends Up Convulsing on the Floor

If you’ve ever seen late-night mastermind Conan O’Brien venture into the real world and interact with the commoners, you know you’re in for a treat whenever it happens.

Turns out the head of Conan’s I.T. department, Chris Hayes, is a Taco Bell superfan, eating it at least three times a week. As Conan is a benevolent boss, he decides to make Mr. Hayes’ dream come true and take him to Taco Bell headquarters in Irvine, Calif.

We get an interesting glimpse behind the tortilla curtain, where we see how the magic happens. But more important, comedy ensues as Conan and Hayes rollick through the chalupa palace, interacting with food taste testers, trying new creations in the “Innovation Kitchen” as well as inventing new ones like Conan’s Irish-inspired concoction, “The O’Taco.”

It’s not all flattering to the brand, but it ends up putting the chain in a good light just because it’s so entertainingly honest. So, sit back and enjoy this hilarious tour of Taco Bell HQ, with your guide, Conan O’Brien.



Mad Men's Final Episodes Get a Premiere Date: April 5

The end is nigh, as AMC on Saturday announced the premiere date for the final Mad Men episodes. The second half of season 7 will begin on Sunday, April 5, at 10 p.m.

“What an incredible journey this has been,” showrunner Matthew Weiner said in a statement. “We sincerely thank the fans for joining us on this ride and hope it has meant as much to them as it has to us.”

Weiner and several of the advertising drama’s stars—Jon Hamm, Elisabeth Moss, Vincent Kartheiser, John Slattery and Christina Hendricks—will be on hand Saturday at the Television Critics Association press tour in Pasadena, Calif., to talk about the final run.

Moss recently spoke about the pain of filming the final scenes. “The last three days were kind of like a funeral,” she said. “It was just everybody crying all day long—these big, giant men bursting into tears.”

The image above, of course, is from the very first time we saw Don Draper—the first scene of the pilot episode, which aired on July 19, 2007.



Tina Fey and Amy Poehler Explain Their Hosting Strategy for Sunday's Golden Globes

Tina Fey and Amy Poehler lay out their hosting strategies for this year’s Golden Globes in this blooper-reel-style NBC video that leans rather heavily on the ladies’ charm (and some well-timed edits), rather than the strength of their material.

For example: Tina’s “I’m not gonna dope” line, which would fall flat without the quick cut. Or Amy’s joke about Hollywood Foreign Press members being ghosts, which sounds like a rejected Anchorman line, though her bright-faced delivery makes it work. (We’ll ignore the Banksy thing altogether.)

Still, the spot fulfills its intentions to the letter. Awards shows are awkward and cursed with uninspired writing, but if the hosts are good enough, they still basically work.



Netflix Sure Picked an Interesting Time for This Tweet About Above-the-Law Cops

As Twitter was erupting this afternoon with outrage over a grand jury’s decision not to indict the NYPD officer whose chokehold killed Eric Garner, Netflix made a rather odd marketing decision.

The streaming service posted a Peaky Blinders promo featuring hard-boiled Irish cop Chester Campbell, played by Sam Neill. The tweet message—”Just because you’re law enforcement doesn’t mean you’re law abiding.”—seemed especially topical when paired with the photo’s quote, “God help those who stand in our way.”

While the tweet didn’t spark much real anger at Netflix, it did draw a mixed reaction from those who felt the company was siding (intentionally or not) with protesters and others who felt it was simply insensitive.



Jim Parsons Stars in McGarryBowen’s First Efforts for Intel

Ubiquitous Big Bang Theory actor Jim Parsons stars in Intel’s new holiday campaign, the first work from agency McGarryBowen since being named agency of record in October.

The first spot for the holiday campaign (featured above) breaks Monday, and the campaign will run for six weeks as the other ads gradually roll out. In it Parsons plays himself, running amok a restricted access area at Intel and gawking at Intel’s RealSense technology, until he is eventually thrown out by a security guard who tells him not to talk about anything he saw. Parsons’ broadcast spots will be backed by a social media campaign featuring companion videos and photos.

“The decision to approach this in a comedic way was one that intrigued me from the beginning,” Gordon Bowen, chairman and chief creative officer of McGarryBowen, told The New York Times. The campaign “is really just the beginning,” Bowen added. “It sets us up for a campaign that tells you there’s a new Intel that is bringing things to market that will surprise and delight you.”

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Epic Meal Time Crew Helps Raise Awareness for Feeding America

FYI enlisted the cast of its show Epic Meal Time to raise hunger awareness with a new PSA campaign for the Ad Council and Feeding America, the country’s leading domestic hunger-relief organization.

The cast of the show talks about what they do with all the food from the epic meals they create it — eat it, give it to the crew — before segueing into a brief discussion of the “people out there who don’t have enough to eat, and don’t know where their next meal is coming from.” They then offer up an endorsement for Feeding America, who, “everyday give hope to those in your community who struggle with hunger” and direct viewers to www.FeedingAmerica.org. The show also donates “a portion of its production budget to the L.A. Regional Food Bank, a member of the Feeding America nationwide network of food banks.”

The PSA will run on FYI, debuting during Epic Meal Time‘s Thanksgiving-themed season premiere this, as well as on other A&E channels.

“At Thanksgiving, it is important to remember that so many children in our country are facing hunger,” said Bob Aiken, Feeding America CEO. “Thanks to ‘Epic Meal Empire’s’ PSA’s, a new audience will be made aware of efforts around the country to feed our children and avoid food waste.”

New Career Opportunities Daily: The best jobs in media.

GoPro and Taylor Swift Are the Butt of SNL's Jokes in Latest Parody Ads

Last week, we were treated to Jim Carrey’s spot-on parody of Matthew McConaughey’s Lincoln ad. This week, in addition to Prince’s epic, face-melting musical performance, we were delighted by a couple of new ad spoofs.

The first one was for “GoProbe,” a GoPro-inspired parody featuring 40-something extreme sports enthusiasts due for their colonoscopies.

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The second was a commercial for “Swiftamine,” a drug for adults who suddenly realize they love Taylor Swift and her undeniably catchy pop tunes. If your unexpected insatiable thirst for her music results in dizziness and vertigo, well, Swiftamine is right for you.

Take two, and call us in the morning.



Carl's Jr.'s Latest Sexed-Up Burger Eater Is Less Classically Beautiful Than You Might Expect

If you thought there was no way to top a Paris Hilton-Hannah Ferguson slow-motion car-washing, sex-eating burger-palooza, you’d be wrong, Carl’s Jr. want to tell bros.

Supermodels and celebutantes don’t have the market cornered, after all, on using their scantily clad bums, stripper moves and garden hoses to hawk fast food. Along comes Aqua Teen Hunger Force’s Carl Brutananadilewski, a husky, hirsute late-night star, to show everybody how it’s done.

Just don’t eat that burger before you see the new commercial, airing online and during Cartoon Network’s Adult Swim, where Aqua Teen Hunger Force anchors the block and Carl regularly heckles his neighbors Meatwad, Master Shake and Frylock.

Though lacking in the bronzed beauty and sex appeal of the burger joint’s former brand ambassadors—Padma Lakshmi, Heidi Klum and Kate Upton among them—Carl “brings a certain willingness to the role and a unique interpretation of fresh baked buns,” said Steve Lemley, svp of field marketing and media at Carl’s Jr. and sister chain Hardee’s.

The animated character is willing to wear a physique-inappropriate banana hammock, in other words, and writhe around on a Dodge Spyder while chomping a burger and slapping his ass.

The spot, written and produced by Aqua Teen Hunger Force creators with assists from 72andSunny and Initiative, promotes the chain’s bread, baked fresh in stores, which makes its buns “denser and a little sweeter” than competitors’ products, according to the press release.

Make that connection between the food and Carl’s lumpy posterior at your own risk.

Hungry yet?



Netflix's Fun Outdoor Ads Use 100 Awesome GIFs From Shows and Movies

GIFs have left the nest!

The digital video files first made a jump to TV a while back, thanks to Fiat. And now they’ve ventured all the way outside in a fascinating Netflix campaign from Ogilvy Paris.

For the streaming service’s launch in France, the agency created 100 different GIFs, some of which “reacted” to current events and even things like the weather (for example, a rainy scene from a film when it’s actually raining at a bus stop).

People who hate GIFs will surely be appalled at this. And yes, it’s a little jarring to see the hypnotic looping videos running on large formats outside. But they’re undeniably eye-catching in ways that other digital video just isn’t.

Check out the case study below.



Adult Swim's Rick and Morty Get Muppet-ized in Promo for Season 1 DVD

Adult Swim has put its back into marketing Dan Harmon and Justin Roiland’s insane science fiction cartoon Rick and Morty. And well they might: It’s one of the best shows on the air, and last year it occasionally got more demo viewers than Harmon’s broadcast sitcom, Community.

So, it follows that the network would have a mild blowout around the release of the first season of Rick and Morty on Blu-Ray, too.

Accordingly, Roiland called on Ben Bayouth, puppet maker and costumer to the … well, to the very weird. (Seriously, the “creature suits and puppets” page alone is a huge productivity suck.) Bayouth made Rick, Morty and Meeseeks puppets and a giant Meeseeks suit (from this episode) in order to tell the world about the show.

Here’s the 90-second spot. It starts airing Wednesday evening on Adult Swim.

 

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When the cartoon premiered, Adult Swim erected a crashed spaceship in front of the Flatiron Building in New York, and the show got all kinds of attention at Comic Con, with a panel and a booth for its production company, Starburns Industries. (I don’t even want to tell you about the lines to get Harmon to sign things.) So, there are interestingly high standards for anything R&M-related over at Adult Swim, and they keep coming up with new tricks to promote it, not unlike FX’s various shenanigans around Archer.

We figured we’d also do an unboxing Vine (see below) so you can see the contents of the Blu-Ray, because another fun piece of the campaign is inside the box: Like the Jim Mahfood-drawn Kickpuncher comic book in Community’s Season 1 DVD set, Roiland and series writer Ryan Ridley collaborated with storyboard artist Erica Hayes to make a very cool little Jack Chick-style comic book fleshing out some of the show’s stranger sci-fi plot points.



As Scotland Counts Votes, Groundskeeper Willie Offers Himself Up as the Nation's Leader

Should today’s vote lead to an independent Scotland, the country will need a fearless leader to represent it on the world stage. Obviously, Groundskeeper Willie of The Simpsons is that man. It’s the latest bit of genius from the Fox show, and expect a lot more of it very soon.



Bryan Cranston Acts Out Baseball's Greatest Moments in Fantastic Ad For the Postseason

As the Baltimore Orioles became the first Major League Baseball team to clinch a division last night, baseball fans, fairweather and hardcore alike, are gearing up for the most exciting time of year—the postseason. 

And TBS, which plays a major part in bringing the games into our homes and sports bars, has tapped Bryan Cranston to star in this amazing tribute to baseball’s big dance. 

Clocking in at almost six minutes, this extended ad is a delightful watch as Cranston impersonates some of the game’s great players in a comically earnest one-man theater show—citing his muse to be everyone’s favorite cartoon rabbit: “You never know when inspiration will hit you … the Bugster … Mr. B. Any actor that tells you that he is not inspired by Bugs Bunny is a liar, frankly—or just a hack.”

As an added bonus, Misty Copeland and Pedro Martinez make cameos, too, as we follow the former Walter White in his entertaining rollick around the diamond. 

Check it out, and someone please start a petition to get this on Broadway. 

Via Bleacher Report.



4 Things Marketers Should Know About This Season of Dancing with the Stars

By David Schwab, managing director of Octagon First Call

Entering its 19th season tonight, ABC’s Dancing with the Stars features a new judge (former pro dancer turned actress Julianne Hough), a large crop of new pros, and of course, a brand new cast. As marketers tune in this season, here are four things to keep top of mind throughout this cycle.

• Contestants to Watch
At first glance, season 19’s most interesting name seems to be Bethany Mota, a YouTube star with a massive millennial fan base. She may not be a household name now, but her star has risen quickly as one of the faces of YouTube’s national ad campaign, and she recently landed the cover of Seventeen magazine. DWTS will help boost her profile from computer screen to mainstream. We expect beauty, young fashion and technology brands to be playing close attention to her.

Perhaps the biggest name this year is Lolo Jones. As both a summer and winter Olympian, Jones regularly garners significant media attention. She has already enjoyed brand deals (BP, Red Bull) and will continue to do so leading up to the 2016 Summer Olympics in Rio. A DWTS stint will allow Jones to broaden her reach outside the Olympics/sports space and into mainstream and lifestyle categories, where she will have more longevity post-Olympics.

• The ABCs of Casting DWTS
While Mota and Jones are standouts this season, the cast as a whole comes off as a bit vanilla. As always, DWTS has seemingly found a casting formula it feels delivers well—and is sticking to it.

The cast includes an Olympian (Jones), a comedian (Tommy Chong), an older competitor (Betsey Johnson), youth-appealing talent (Mota and Pretty Little Liars actress Janel Parrish), a reality star (Sadie Robertson of Duck Dynasty), a media personality (Tavis Smiley), “tough guy” pro athletes (Randy Couture and Michael Waltrip), Hollywood heartthrobs (Antonio Sabato Jr. and Jonathan Bennett) and celebs who appeal to audience nostalgia (Alfonso Ribeiro of The Fresh Prince of Bel-Air and Lea Thompson of Back to the Future).

• Types of Deals That Work
Because the show is only on the air for a few months, PR, social media, hospitality and corporate speaking are the types of marketing deals that typically make the most sense for DWTS talent to take advantage of their increased appeal and attention.

These activities allow marketers to quickly leverage the current relevance of the show, whereas advertising would not hit until after the show is over and buzz has died down. In season, DWTS celebs get weekly exposure on top entertainment outlets including Ellen, Extra and Access Hollywood, making them that much more valuable and relevant to marketers in the short term (including products they can wear during the interviews—clothing/shoes/jewelry).

• Pros and Judges Pick Up the Slack
The pros and judges are starting to have equal if not more star power than the celebrity cast. While the celebrity talent varies season to season and brings fans in and out of the franchise, the judges and pros become anchors for the series as familiar faces.

Several fan favorites have numerous marketing partnerships and continue to hold strong value for brands, including Cheryl Burke (Depend, imPRESS Nails), Carrie Ann Inaba (Purina, Arnicare, USA Dance) and Mark Ballas (GlaxoSmithKline, Pepsi, Holland America). Serial champ Derek Hough is one to watch for brands, too.

Returning in a new role is former pro (now judge) Julianne Hough, who has proven to be a marketing star through her partnerships with Proactiv, FFANY and Caress, among others. The judging shakeup not only adds a new dynamic to the show (à la Erin Andrews as the new co-host last season) but also brings back a fan favorite, which producers are surely hoping brings in additional viewers as well.

Judging as opposed to returning as a pro should open up greater opportunities for Julianne. Judges and hosts are not frequently in rehearsals and competing week to week, and so they have more availability to participate in branded opportunities.

While judges Len Goodman and Bruno Tonioli travel weekly between London and Los Angeles to judge on both DWTS and its British counterpart, Strictly Come Dancing, their presence on both shows could be leveraged for international opportunities and appearances, too.

—David Schwab is managing director of Octagon First Call, experts in aligning celebrities with brands to deliver a quantifiable results against company objectives. Follow him at @david_schwab.



MAC Unveils Line of Simpsons Cosmetics, in Case You Want to Look Like a Cartoon Character

MAC Cosmetics is producing a Simpsons-themed cosmetics line—including eyeshadow, lip gloss, blush, mascara and nail stickers—to honor the show’s 25th anniversary.

One can only imagine the challenges they faced getting this out of R&D. For one thing, the show’s color palette doesn’t really look good on anyone. The dominant color is yellow, and one of the cartoon’s enduring design characteristics revolves around not making anyone, including celebrities, look too attractive. This obviously clashes with beauty products. (The lip gloss colors alone are called Grand Pumpkin, Itchy & Scratchy & Sexy, Nacho Cheese Explosion and Red Blazer.)

“We are celebrating the country’s favorite animated family and its beloved matriarch Marge with a vibrant color collection that screams That Trillion Dollar Look,” the brand says. “Our classic formulas and finishes you love are to blue dye for with an animated twist. All in limited-edition packaging that can only be described in one word: Eeeeexcellent.”

Also, the show has been bad to the point of unwatchable for at least 10 years, so they’re chasing a vanishing audience that mostly watches out of habit with stuff that will make them look, at best, super weird.

Not to mention, any real Simpsons fan involved in this project would have made at least one shade of lip gloss that referenced the monorail episode.



mOcean Helped Promote FXX’s Marathon of The Simpsons

mOcean helped FXX keep the fun rolling during the network’s record-breaking twelve-day marathon of every episode of The Simpsons with a series of Springfield-inspired promos.

Instead of just recycling footage from the show (which might get a bit redundant during a marathon, after all), mOcean took creative license with the Springfield universe, such as in the above promo superimposing Homer’s head and voice on footage of stunts gone wrong. Another spot takes Ned Flanders’ characteristic “Deedley” and gives it a musical makeover. Clearly, the agency had a lot of fun with these.

“This was by far the biggest, most exciting project with the FX family yet,” said mOcean SVP, Creative Director Greg Harrison. “The inherent challenge was doing justice to one of the funniest, most beloved TV franchises in history, not to mention the legacy of its creators Matt Groening and James L. Brooks.” (more…)

New Career Opportunities Daily: The best jobs in media.

Eight O'Clock Coffee Is Bringing to Life the Central Perk Coffee Shop From Friends

Rejoice, Friends enthusiasts! Your dream of sipping coffee at the iconic Central Perk will soon become a reality.

It’s been 20 years since Ross, Phoebe, Monica, Joey, Chandler and Rachel first graced our TV screens, and the love for the gang remains strong, if all of the people on my Facebook feed are to be trusted. To celebrate two decades of shouting “Pivot!” every time a friend announces he’s moving, Warner Bros. Television Group, Warner Bros. Consumer Products and Eight O’Clock Coffee are partnering to create a Central Perk pop-up in Manhattan.

It’ll be short-lived—the shop, created with help from agency Source Marketing, will open Sept. 17 at the corner of Lafayette and Broome Streets, and close Oct. 18—but fans can hang out on the weird orange couch, listen to a rendition of Smelly Cat, see some special guests (Gunther will be there) and maybe, I don’t know, try to figure out how Rachel afforded to live in a sprawling Manhattan apartment on a barista’s salary.

It’s a brilliant partnership for Eight O’Clock, which will also be adding a special Central Perk blend to its coffee line next month, if you want to K-Cup your way to a Friends-in-your-travel-mug experience.



Missing Mad Men? Here's Christina Hendricks Trying to Work in a Modern Office

The final half of the seventh and final season of Mad Men won’t premiere until next spring (although filming has wrapped—and according to Elizabeth Moss, there was a lot of crying going on as the cast shot the finale).

For now, Mad Men fans have to snack on whatever measly morsels they can get—like Jon Hamm goofing around on Fallon, or Christina Hendricks trying to navigate a modern office in the Funny or Die video below. And good old Joan, she’s still the sharpest person in the room even when she can’t find the phone.