| THE ORIGINAL? Trident Chewing-Gum – 2003 Source : Superbowl, AdForum Agency : JWT New York (USA) |
LESS ORIGINAL Trident Chewing-Gum – 2014 Source : YouTube, @LePlanneur Agency : In-House |
Recession may be upon us but that doesn’t seem like it will affect the mobile internet industry as survey in the European and U.S. market. In fact, a dramatic growth is seen to occur, as the consumers intend to dramatically increase use of mobile data services over the next two years — with a significant ramp-up in the next 12 months.
The Tellabs-commissioned survey shows that up to 71% of consumers anticipate daily use of services such as mobile Internet. Yet mobile users continue to raise concerns about cost, speed and quality of service.
“More significantly, according to the research more than a quarter of the millions of consumers who do not use mobile data services today intend to start using them shortly,” said Jesse Goranson, senior vice president of Mobile Media, The Nielsen Company. “By delving deeper into consumer intent, the Tellabs survey comes just in time as the industry debates demand for services and capital requirements at MWC.”
(Source) Press
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