Hasta La Creative!

If Gatorade's latest commercial from TBWA\Chiat\Day seems vaguely familiar, that's because it treads some of the same ground as Element 79's mid-'00s work for the brand, recounting the drink's 1965 creation in a lab at the University of Florida. From there, the TBWA spot mixes stock footage and new clips of Peyton Manning, Michael Jordan, Dwyane Wade and others as it assesses the brand's place in the history of modern sports. This heady concept works best in a pop-culture context. Gatorade is a beloved and ubiquitous game-day fixture, itself iconic, sloshing around in small plastic cups and giant buckets, ever ready to drench the winners in sparkling showers of limey-electrolyte glory. Sure, Gatorade might help gifted athletes—and by extension, you and me—win on the playing field. But more important, the brand is synonymous with triumph and superior achievement overall. That status gives Gatorade a shared meaning that transcends its sporty origins and helps ads like these appeal to anyone hoping to catch lightning in a bottle.

Nike a décidé de collaborer avec Joe Carlino, Brad Kremer et Justin Hostynek afin de créer 3 courts métrages de snowboard, filmant des exploits à travers différents paysages. Dans cette bande-annonce teaser du Nike Snowboarding Project, voici des images des trois futurs court-métrages à sortir dans les prochains mois.

Joe’s Sports and Outdoors has announced that it will be closing down all 31 shops, ending 57 years of business in what is obviously a cause from the continued economic downturn hitting the world today. A massive, Going-Out-of-Business sales event starts storewide Friday, April 10th.

“This historical event will mark the end of an era,” said Thomas Lonabocker, a principal at Gordon Brothers Group. “Consumers will find great values on all merchandise at every store location. Those who arrive first will be able to choose from the broadest selection.”

Joe’s has lowered prices on its entire inventory, which includes team sports apparel; fan gear; fitness equipment; indoor & outdoor games and equipment; backpacks; sunglasses; watches; fishing, camping and hunting gear; and much more. Consumers can find incredible values on top brands that include Adidas, Coleman, Columbia, Sketchers, The North Face, and more.

(Source) Press

pa href=”http://adweek.blogs.com/adfreak/espn360-billy-mays.html” style=”display: inline;”img alt=”Billy-mays” class=”at-xid-6a00d8341c51c053ef0105368e72eb970b ” src=”http://adweek.blogs.com/.a/6a00d8341c51c053ef0105368e72eb970b-450wi” style=”width: 425px;”/img/a/p

pArnold today launches a pleasingly goofy campaign for a href=”http://www.ESPN360.com”ESPN360.com/a starring Billy Mays, the bearded infomercial guy usually seen shilling for OxiClean. a href=”http://adweek.blogs.com/adfreak/espn360-billy-mays.html”See all four ads here/a. This genre’s been parodied to death, but the ESPN spots score by being even dumber than we’ve come to expect. They’re almost parodies of parodies, so unrelentingly stupid that they’re amazingly effective. Mays is no different here than in any of his other ad gigs as he shouts exuberantly about the ESPN360 service, which lets you to watch your favorite teams online, “anywhere, anytime!” The “secret,” Mays confides, is the Internet connection. In the ad below, his wife and daughter are seen with thick black beards just like his. Nice! Their grins and gestures seem forced, and their line deliveries are as insincerely sincere as possible. Now that’s great bad acting! Also noteworthy is the dead-eyed office drone who robotically explains that with ESPN360, “My job is way less soul-crushing.” Hey, we need ESPN360 at AdFreak! Ow, my aching soul! brbrem—Posted by David Gianatasio /em/p

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Bushnell makes all kinds of yummy optics and cool electronic gadgets. From binocs, to laser range finders to GPS units to scopes to trail cameras. You know what a trail camera is don’t you? You attach it to a tree somewhere deep in the forest and it waits patiently until it senses movement. Then it clicks off a few frames. The idea is to photograph nature without all that human intervention stuff. Sometimes the results are pretty interesting. Like the photo of the raccoon who decided to take a ride on the back of the boar.

Now comes the report that Bushnell seems to be preparing to offer a cool million to the first person who can capture indisputable proof of the Sasquatch with one of their trail cameras. As noted, the Sasquatch is an advertising favorite and probably deserves a spot here.

In any case, a tip of the hat to our friends at Bushnell. The promotion is coming soon. The buzz is starting now.

With the newest round of Jordan commercials hitting the airwaves in recent days, there is only one thing that comes to mind… “Thank you Wieden + Kennedy, for you have done it again.” Each of the ads pushes the viewer to “become legendary.” And I must say, 60 seconds of Michael Jordan telling me I’ve probably just been making excuses, well, it cuts me to the bone. Each ad is awe-inspiring and each ad serves as a nice reminder that the brilliant advertising, it’s still out there. 

Technorati Tags: Michael Jordan, Nike, TV, sports, basketball, sneakers, shoes, commercial, advertising, branding, celebrity, spokesperson

 

When the lady is right, the lady is right. God bless Irene for speaking the truth.