This bottle contains prestige. The prestige that comes from the juiciest steak your guests have ever cut into. When they do, they’ll know to bow their heads, for they’re in the presence of a great steak master. Kiss the ring, peasants. Kiss the Ring.
Advertising School: Southern Methodist University, Dallas, USA
Art Director: Hillary Barnard
Copywriter: Jeffrey Hodgson
Published: April 2008
This bottle contains satisfaction. The satisfaction of knowing that everyone who watches you grill is envious that people like your steaks better than theirs, but they still come back for seconds.
Advertising School: Southern Methodist University, Dallas, USA
Art Director: Hillary Barnard
Copywriter: Jeffrey Hodgson
Published: April 2008
This bottle contains pride. The pride that comes from the scent of your steak as it rises over the fence to slap your neighbor in the face, letting him know that although his pool is slightly larger, he’s still the second best on the block.
Advertising School: Southern Methodist University, Dallas, USA
Art Director: Hillary Barnard
Copywriter: Jeffrey Hodgson
Published: April 2008
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