After Rough Patch, ‘The Bachelor’ Wins Back Viewers

After several seasons in decline, ABC’s “The Bachelor” has had a resurgence rare among network reality shows thanks to social media, casting and a push to attract younger viewers.

Media Decoder Blog: Keep America Beautiful Turns to Social Media

The nonprofit organization founded in 1953 is turning to social media to amplify its voice among consumers interested in causes like helping the environment.

Facebook’s Redesign Hopes to Keep Users Engaged

Facebook plans to announce a substantial redesign of its News Feed — a makeover aimed both at keeping users glued to the social network and luring more advertising dollars.

Spokesmanship Over, Ex-Obama Aide Now Feels Free … to Speak

48 hours after leaving the White House, Tommy Vietor, the former spokesman for the National Security Council, began making waves on Twitter with a range of pointed opinions.

Media Decoder Blog: Sports Illustrated Lands New Armstrong Interview

The magazine billed it as Lance Armstrong’s first since talking with Oprah Winfrey six weeks ago. It came about serendipitously after the writer, Michael McCann, noticed that Mr. Armstrong had started following him on Twitter.

‘American Idol’ Fans Can Now Tweet Their Views

“American Idol” is now encouraging viewers to tweet as a way to make live viewing more attractive.