Hasta La Creative!

Major brands such as L’Oreal, PepsiCo, Heineken and Coca-Cola are backing a marketing code of conduct, which has been updated to focus on improving diversity and inclusion around influencer contracts, with 23 brands and 13 talent agencies all involved. Membership body ISBA’s dedicated working group to the influencer sector has revised its Influencer Marketing Code…

The influencer marketing space has radically changed over the past two years. Before 2020, influencers represented a small share of many companies’ partner marketing efforts. Then, when the Covid-19 pandemic hit and knowledge workers shifted to remote work, some brands found it difficult to create their own content. At the same time, emerging influencer platforms…

For many marketers, TikTok is the platform for their kids or nieces and nephews. But most mainstream marketers not selling to teens aren’t investing heavily in TikTok–yet. I believe the perception that TikTok is only for teens is a misconception. In reality, according to data from Statista, 25% of U.S. TikTok users are 10-19 years…

Non-fungible tokens have been touted as a force of democratization in the ownership of valuable assets. But ask someone outside the world of crypto how to make one and they’ll likely to draw a blank. Creator tech merchandise platform Spring wants to demystify the process of NFT creation with the launch of Mint-on-Demand, a proprietary…

As consumer preferences change and the various ways to reach them continue to proliferate, finding the right approach can be challenging. There are generational factors to consider, emerging opportunities to explore and new hurdles to jump along the path to finding the right marketing mix. To complicate things further, every new year seems to bring…

As many of us look ahead–to the end of the year or the next campaign on our editorial calendar–social creative agency That Lot found more success this year by looking back. At Adweek’s Social Media Week: London, That Lot co-founders and co-executive creative directors David Levin and David Schneider described their social strategy as “rolling…

You’ve heard of experiential marketing … but what if you add the theme of mystery? A play on the human instinct to solve problems is just what makes bidet and toiletries company Tushy a creative disruptor, not only in their unique category but the entire industry. Pull up your Marketing 101 books, and flush them…

The world arguably didn’t need another oatmeal brand. But Brian Tate saw a need for one that would reflect health-conscious oatmeal eaters’ on-the-go lifestyle. So Tate created Oats Overnight, a direct-to-consumer brand that allows users to take their healthy breakfast anywhere by providing a custom container for shaking, refrigerating and drinking oatmeal. When the pandemic…

Livestreaming platform Instagram Live is accelerating its promotion of live shopping as a vehicle to reach consumers with a three-week event in September curiously named 10+ Days of Live Shopping. Featuring brands in fashion (Outdoor Voices), beauty (Aveda), sports (Hologear) and lifestyle (Peloton), the event will include goods from the likes of Selena Gomez’s Rare…

In April, influencer marketing agency Whalar announced it was hiring for 85 new positions. If co-founder Neil Waller could attribute this lightning growth to one industry force, it would be TikTok. “It’s been a crazy year to say the least, but that’s a sign of the category,” he said. “TikTok is engaging with the creator…