A common mistake we see brands make is that they take their TV commercials or YouTube videos and upload them directly to Facebook without any changes. But by doing that, they’re leaving potentially millions of views on the table. Facebook video culture is different, and a few tweaks go a long way. Here’s how we…
Between just-completed acquisitions, mergers in the making and departing CEOs, almost every media company is going into the upfront with major questions about what they will look like in a year. One of the few places without such uncertainty, AMC Networks, says its stability amidst a chaos-filled industry will be an asset in this year’s…
In June, select subscriber covers of Cosmopolitan, Good Housekeeping, Redbook and Woman’s Day will transport readers back to the 1950s. As part of a collaboration with Amazon, the four Hearst titles will have special, peel-off covers with the logos and fonts the titles used in the 50s, as well as with headlines and teasers in…
Comcast and Netflix are expanding their partnership to offer the TV and movie streaming service as part of Xfinity packages. In 2016, Comcast launched Netflix on its X1 platform, where Netflix users accounts could switch over to the streaming service without changing inputs. “Netflix is a great partner, and we are excited to offer its…
Tristan Walker has one question for consumers: “Have you ever seen a black man shave?” As founder and CEO of Walker and Company Brands, which includes men’s shaving brand Bevel, Walker has long felt that men of color–and their specific challenges–are omitted from the mainstream discussions around personal grooming Bevel Mirrors, a new campaign for…
Marshall “Major” Taylor was one of the most renowned track cyclists of his time–and arguably one of the most celebrated athletes in history. By 1901, he was considered the greatest athlete in the world and was the first African American world champion in any sport. But somehow, history forgot Taylor over the years … until…
During Mark Zuckerberg’s hearing in front of the U.S. Senate on Tuesday, Sen. Orrin Hatch asked the beleaguered Facebook chief executive, “How do you sustain a business model in which users don’t pay for your service?” Zuckerberg: “Senator, we run ads.” As one billionaire social network CEO faces the ire of the nation, if not…
For the past five years, industry leaders have been heralding the golden age of out-of-home (OOH) advertising, predicting it will evolve into a medium that could do pretty much anything. The rhetoric around out-of-home today feels reminiscent of mobile, where for years the saying went, “This is going to be the year of mobile.” Now,…
As sure as the jacaranda trees bloom every spring in Southern California, the Newport Beach Film Festival launches a quirky, cinematic work of art to promote its weeklong event. This year is no exception, with a beautiful and brutal 3-minute spot that looks like it could’ve been lifted directly from the mind of Ridley Scott….
Additional programming from ESPN+ will be available to fans for free during an extended 30-day trial subscription for a week after it launches. American Express will be the official launch sponsor of ESPN+, a subscription streaming service from The Walt Disney Company’s direct-to-consumer and international group in partnership with ESPN, when it is released on…
Jukin Media, which specializes in user-generated videos, recently decided to forego presenting during the Digital Content NewFronts later this month after going through a round of layoffs. It’s the first year the usually two-week long NewFronts will go bicoastal. The first week will kick off April 30 in New York and the other event will…
Alex Trebek doesn’t expect to be quizzing contestants on Jeopardy! for too much longer. “I’ve been hosting Jeopardy! for 34 for years. And I’ve been in the business for 56. So, that’s enough,” Trebek told Adweek before an awards dinner Monday night at which Jeopardy! and Wheel of Fortune were inducted into the Broadcasting Hall…
Andy Puddicombe’s voiceovers for Headspace, the guided meditation platform he cofounded eight years ago, aim to put users in a thoughtful, receptive state of mind. Last year, to make its programs more accessible to the masses, the company teamed up with production house Nexus for a series of animated videos. Puddicombe, a former Buddhist monk…
The CEO of Gizmodo Media Group announced in a memo to staff today that he would be stepping down and leaving later this month with the parent company’s “reluctant blessing.” Raju Narisetti was named in September 2016 to lead the Gizmodo Media Group, formerly known as Gawker Media, to oversee titles that included Gizmodo, Jalopnik,…
Rep. Greg Walden, chairman of the House Energy and Commerce Committee, called Facebook CEO Mark Zuckerberg “an incredible innovator.” “He’s changed the world,” Walden said during a keynote discussion at the opening of the NAB Show in Las Vegas. Zuckerberg will appear before Walden’s committee Wednesday. In fact, just after his appearance at the NAB…
Back in 2016, Facebook painted a bright future for the potential of commerce chatbots on Messenger. The rollout, however, was less than stellar, and the hype around chatbots quieted down. But there was a renewed interest in chatbots at Apple’s Worldwide Developers Conference in 2017 when the company introduced Apple Business Chat, a platform designed…
Telemundo has unveiled its brand new global headquarters in Miami: a new $250 million, 500,000 square-foot facility with the capacity to house up to 1,500 employees. Today, the Spanish language broadcaster’s parent company, NBCUniversal, announced the official grand opening of Telemundo Center. The new headquarters was built on 21 acres with studios for news, sports,…
There’s never not enough data. Marketers are “drowning” in it, said Quantcast CMO Steven Wolfe Pereira. Increasingly, brands are using machine learning to understand the patterns that data tell them. As more devices and more screens come online, marketers will have even more opportunities to target the right customer. But how? Here are some insights…
Se você tem acesso à rede mundial de computadores (a tal da internet) e vários gadgets com telas espalhados pela casa, chegou a novidade para deixar sua decoração de Natal mais geek: o Deck The Screens. A brincadeira fica ainda melhor por ser interativa, Afinal, se você vai fazer o Natal na sua casa, provavelmente os convidados também trarão celulares com telas bacanudas. É só liberar a senha do wi-fi e… tchanã:
| via @betones
Post originalmente publicado no Brainstorm #9
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