Hasta La Creative!

How do you drive shoppers to the meat aisle? If you’re Tesco, you hire Wieden + Kennedy/London and agree with them when they bring you red meat food porn with a Big Band soundtrack.

Because, it’s fantastic!

Advertising that makes you want to shop, and want to buy is all too rare. Yet, it needn’t be, as human beings clearly respond to base triggers and red meat is a base trigger, like sex.

Here’s the poultry version:

A carnivore’s delight for sure, but WK/London has more range that that. They’re also quite capable of turning ordinary dishes into mouth watering creations.

The post Today on TV: Get Your Sexy Red Meat At Tesco #LoveEveryMouthful appeared first on AdPulp.

Draftfcb stages a spirited, brand-centric schoolyard game of "Yo Mama" to tout Kmart's free back-to-school layaway plan in this new commercial. "Yo mama get that hoodie at Kmart?" "Yeah, dawg." "Well, yo mama must have cavities, 'cuz that hoodie is sweeeeeeeet!" "Oh yeah, well, yo mama's like a tasty cheese plate, 'cuz she saved a bunch of cheddar on them Kmart jeans!" Etc. Some commenters claim the spot perpetuates stereotypes, or else they object to the street slang. I don't think this ad merits that level of sociological scrutiny. Unlike Kmart's previous silly spots, "Ship My Pants" and "Big Gas Savings," this new effort doesn't seem destined to generate millions of YouTube views. (It's topped 80,000 in its first week.) Still, the kids earn high marks for their enormous energy and over-the-top line deliveries. They elevate material that might have flunked out otherwise. "Ship My Pants." Ha! That never gets old!

Old Spice had a couple of hits back in April with its "Shower" and "Watermelon" ads for its Fiji Bar Soap. Now, the brand's Swagger Bar Soap gets some play in this amusing spot from Wieden + Kennedy called "Architect." Again, it's a parody of '80s bar-soap commercials, complete with cheese-spirational song lyrics and meaningful brow-sweat-wiping moments … and a comically sideswiping ending. Nice slippy product shot at the end, too.

Seattle-based retailer Nordstrom is extremely popular on Pinterest. The brand has 4.5 million followers there, compared to 270,000 followers on Twitter and 2.1 million likes on Facebook.

According to Geekwire, the retailer is using their Pinterest popularity in a new test. At retail!

The new experiment showcases the most popular “pinned” items from the retailer at 13 stores across the country.

Bryan Galipeau, social media manager at Nordstrom, described Pinterest as the “world’s biggest wish list” — making it a desirable place for Nordstrom to mine customer intent.

In addition to the in-store efforts, the company this week also set up a new section on its Web site that features the most pinned items.

The post Nordies Displays What’s “Popular on Pinterest” In-Store appeared first on AdPulp.

Kmart's "Ship My Pants" ad was a major success, to the tune of 17 million YouTube views and counting. But can Draftfcb turn almost-profanity into a running gag for the retailer? It attempts to do so with this follow-up spot, "Big Gas Savings," which features some big-gas humor indeed. It even features the same family from "Ship My Pants," and once again the kid gets the best line. (In the earlier spot, he blurted out, "I can't wait to ship my pants, Dad." Here, he shouts, "Dad, look at that big gas truck!") It's not quite as funny as the original, perhaps, but it seems destined to get similarly big-gas numbers on YouTube. And if nothing else, the #biggassavings hashtag clinches it. Credits below.

CREDITS
Client: Kmart
Chief Marketing Officer: Andrew Stein
Vice President, Creative: Mark Andeer

Agency: Draftfcb
Chief Creative Officer: Todd Tilford
Executive Creative Director: Jon Flannery
Creative Director, Copywriter: Berk Wasserman
Creative Director: Todd Durston
Group Executive Producer, Agency Producer: Chris Bing

Production Company: Bob Industries
Executive Producers: T.K. Knowles, John O'Grady, Chuck Ryant
Producer: Brian Etting
Director: Zach Math

Looking forward to the series finale of The Office tonight? Here's something else to look forward to. The real Dunder Mifflin ad below—for the defictionalized paper brand whose products you can actually buy at Quill.com—will air in five Dunder Mifflin "branch" markets (Scranton, Pa., Akron, Ohio, and Utica, Albany and Syracuse, N.Y.) as well as Chicago (the home market of Lincolnshire-based Quill) during tonight's telecast. Just as the NBC show winds down, Dunder Mifflin paper is ramping up its advertising. (It's already among the best-selling brands in the office-supply category.) Its slogan, "Limitless paper in a paperless world," is what drives this spot, which is all about a guy who can turn anything he touches into Dunder Mifflin paper. Of course, he immediately uses his power to prank his co-workers the same way Jim pranks Dwight. The Midas touch is a well-worn theme in advertising, and they're not really challenging any conventions. But let's face it. This is as good as paper advertising gets.

Triumph, a marvelously named Swiss-owned women’s clothier in Japan, has unveiled its annual concept bra, which might just be the first economics-themed lingerie. The Abenomics Bra, named after Prime Minister Shinzo Abe's “three arrow” economic plan to achieve 2 percent inflation, aims to grow bust sizes with 2 percent extra padding. The golden bra features ceremonial Shinto arrows and is paired with a skirt adorned with a target. According to Triumph’s lovely model in the video below, “If a woman thinks she looks beautiful, she will work harder. And that will surely increase inflation and boost the economy. Right?” I’m sure there’s some evidence that attractive bras stimulate growth, but it's probably not the kind Prime Minister Abe is aiming for.

#UWANTIT? #NOUDONT. Grasping for relevance in the youth market, RadioShack serves up a strange, suggestive spot featuring gals in bikinis and plastic wrap dancing to Robin Thicke's "Blurred Lines" and caressing phallic Pill speakers from Beats by Dr. Dre. The ad, which also stars Thicke, is basically a rehash of the artist's uber-popular "Blurred Lines" video, and ties in with a promotion that lets customers access a remix when they buy any Beats by Dr. Dre device. "I know you want it" is a key line from the song, and #UWANTIT is the title of the ad. The level of silliness on display makes me want to beat myself in the head with a package of D batteries (only $12.99 at The Shack!) Yes, the clip has quickly amassed 700,000 YouTube views. But RadioShack shouldn't get too excited about that, because I'm betting the numbers say more about the tune's smooth mojo and the sexy imagery on display than any renewed excitement about the retail brand. RadioShack comes off like an unhip, balding, middle-aged dude desperately trying to prove he's down with the kids—and failing badly. (Being unhip, balding and middle-aged myself, I should know!) The dying chain's desire for reinvention is understandable, but how tossing off quick-buzz pop-culture crap like this is supposed to help it survive over the long haul beats me.

In the ad business we hear about brands wishing to reinvent themselves daily. In fact, many of us have heard these exact words (more than once), “We want to be just like Apple.” Thankfully, there are few signs of brand-specific cluelessness this overt.

Like agencies seeking a new skin, I am not convinced a full scale brand reinvention is possible, but evolution and new growth certainly is. According to USA TODAY, Hooters, “the chain that invented the $2 billion ‘breastaurant’ category is desperate to re-create itself as something other than a fading relic of the 1980s.”

Hooters is busy redesigning its restaurant interiors, its iconic servers’ uniforms and its menu. No more frozen chicken wings and burgers. The new menu is all fresh. And, for the first time in Hooters history, Hooters is serving entrée salads.

Will it be enough to reverse the slide? USA TODAY reports that the ‘breastaurant’ category is growing at a double-digit rate, while Hooters’ sales have mostly fallen for five of the past six years. During that time, it closed about 50 restaurants while competitors, such as Twin Peaks and Tilted Kilt, were opening stores at a furious pace.

The post Hooters Working To Insert The Restaurant Into Its “Breastaurant” Brand appeared first on AdPulp.

Mr. T guest-stars as a living pun in this Crispin Porter + Boguksy ad for Old Navy Best Tees, which are more stylish and durable than their previous ones. That's not a huge accomplishment, but whatever, it's their ad. (T also appeared in a two-minute Old Navy infomercial last year with Anna Faris.) I enjoyed the quiet irony of putting Mr. T on a plane, when B.A. Baracus was scared to death of them, but it's a little hard for the audience to accept that he can just kick the bathroom door down in a post-9/11 world. No T-shirt in the world can get you out of that kind of trouble.

CREDITS
Client: Old Navy
Agency: Crispin Porter + Bogusky
Partner/Worldwide Chief Creative Officer: Rob Reilly
Executive Creative Director: Jason Gaboriau
Creative Director: Robin Fitzgerald
Creative Director: Cameron Harris
Associate Creative Directors: Alexandra Sann, Mike Kohlbecker
Sr. Copywriter: Dafna Garber
Copywriter: Chelsea O'Brien
Art Director: Mary Dauterman
Director of Video Production: Chad Hopenwasser
Executive Integrated Producer (Music): Bill Meadows
Executive Integrated Producer: Deb Drumm
Junior Integrated Producer: Jackie Maloney
Executive Business Affairs Manager: Amy Jacobsen
Business Affairs Manager: Michelle McKinney
Production Company & City: Smuggler, Hollywood, CA
Director: Randy Krallman
Assistant Directors: Jey Wada, Erin Stern
Executive Producers/Partners: Patrick Milling Smith, Brian Carmody
Executive Producer/COO: Lisa Rich
Executive Producers: Allison Kunzman, Laura Thoel
Head of Production: Andrew Colón
Producer: Paula Cohen
Director of Photography: Bryan Newman
Editorial Company & City: Cut + Run, Santa Monica, CA
Head of Production/Senior Producer: Christie Price
Executive Producer: Carr Schilling
Editor: Frank Effron
Assistant Editors: Heather Bartholomae, Brooke Rupe
Visual Effects Company & City: Method Studios, Santa Monica, CA
Executive Producer: Robert Owens
Producer: Colin Clarry
Set Supervisor: Rob Hodgson
VFX Supervisors: Jason Schugardt, Michael Sean Foley
Lead Composer: Kelly Bumbarger
Graphics & Animation Company & City: Buck, Los Angeles, CA
Executive Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Sr. Producer: Nick Terzich
Associate Producer: Ashley Hsieh
Art Director: Jenny Ko
Designer: Sean Dekkers
Animator: TJ Socho
Music Company & City: Search Party, Portland, OR
Executive Producer: Sara Matarazzo
Producer: Chris Funk
Composer: Terence Bernardo
Sound Design & City: Machine Head, Santa Monica, CA
Sound Designer: Stephen Dewey
Producer: Patty Chow Dewey
Telecine & City: Company 3, Santa Monica, CA
President/Colorist: Stefan Sonnenfeld
Executive Producer: Rhubie Jovanov
Partner/Managing Director: Steve Erich
EGroup Account Director: Danielle Whalen
Account Director: Kate Higgins
Content Management Supervisor: Laura Likos
Content Supervisors: Jessica Francis, Kendra Schaaf
Content Manager: Alex Kirk, Michelle Forbush
Group Director, Planning: Lindsey Allison
Cognitive Anthropologists: Jennifer Hruska, Tiffany Ahern