This PSA Shows How Women in STEM Are Behind the Iconic Look of The Walking Dead

Even if you haven’t sat down to watch a full episode of The Walking Dead, chances are you’re familiar with the gnashing teeth, decomposed flesh and tattered clothing that identifies a “walker.” What you may not realize is that many of the details, from the wear and tear on clothing to the roaming hordes of…

Leo Burnett’s Haunting ‘Lost Class’ Honored at ADC Awards

Change the Ref and Leo Burnett Chicago generated massive attention with “The Lost Class,” a stunt that fooled vocal gun advocates into speaking at a memorial event for slain students. Nearly a year later, the campaign against firearm violence is getting a second round of attention as it wins a litany of creative awards. At…

3M Updates School Zones to Call Attention to Child Safety

Five hundred school-age children around the world die in vehicle collisions every day, according to the nonprofit Safe Kids Worldwide. 3M is bringing visibility to the issue and making getting to school safer with a new “Project School Zone Safety” campaign running across the U.S., Brazil, Mexico, India, Japan and South Korea. Using its reflective…

McDonald’s Aims to Tackle its Own Littering Problem in Norway

Realizing its own contribution to the litter issue in Norway, McDonald’s has released a campaign which highlights the ugly side to its famous packaging and encourages its take-away customers to use bins it is providing. Created with agency partners Nord DDB, WergelandApenes and OMD, the restaurant chain has begun to seek solutions to its littering…

Suicide Prevention Ads Feature Messages from Men Who Took Their Own Lives

In Britain, suicide is the single biggest killer of men under the age of 45, making up to more than three-quarters (76%) of all suicides each year. That is according to mental health not-for-profit organization Men’s Minds Matter, which has released an awareness campaign featuring messages sent prior to people taking their own lives. The…

A Campaign Uses Silence on Live TV to Tell a Chilling Truth About Gender-Based Violence

Gender-based violence is an international problem and it’s one that tends to worsen during public crises. The difficulties that many victims encounter when seeking protection indicate a need for global solutions, and for many that begins with open discussion. Hoping to raise awareness around the troubling statistics around gender-based violence and start a dialogue about…

‘Altered’ US Flag Unfurled as WPP Agencies Unite to Support LGBTQ+ Community

Featuring an “altered version” of the American flag, a nationwide campaign to call attention to the inequalities faced by the largest lesbian, gay, bisexual, transgender and queer (LGBTQ+) community in America has been released, highlighting the basic freedoms citizens are still denied because of how they identify. Bringing together four WPP agencies; VMLY&R, BCW, Wavemaker…

Save Nature—Bin the Wet Wipes, Calls Animated Campaign

The U.K. sees 7.5 million wet wipes being flushed down toilets every day, according to a campaign in Scotland that aims to introduce a ban on those made using plastic in a bid to protect the country’s natural environment. The Scottish Water-led campaign, titled “Nature Calls,” claims that the country experiences 36,000 sewer blockages each…

This Health Organization Slaps a Warning Sticker on the Sun

Spending time in the sun can be a necessary part of a well-balanced life, but it’s not without its downsides. In countries where skin cancer rates are high, encouraging people to wear sunscreen is a top priority in prevention. In partnership with the League Against Cancer, Havas Peru has launched its “Solar Octagons” campaign in…

School Delivered on a Truck to Promote Scotland’s Upcoming Census

Trying to figure out where a new school might be needed, The Scottish Government has released a campaign that will promote the upcoming census to get the most recent demographics in the country. The census, which runs every 10 years, aims to collect the latest data on citizens and will take place on March 20….

Campaign Shows Why Dummies Without Seatbelts Are Not the Only Ones Hurt

According to statistics from Road Safety Scotland, one in 10 drivers and passengers don’t wear a seat belt and 13% of those killed on the country’s roads over the last five years were not wearing seatbelts. As a result, the Scottish governmental departments Road Safety Scotland and Safer Scotland have released a road safety public…

This Campaign Aims to Prove That Every Major City is Influenced by Chicago

Fun trivia fact: did you know that a patent for the automated “vacuum” coffee maker was filed by Chicagoan Inez H. Pierce in 1930? Now, it’s hard to imagine any major city without a coffee shop on every corner. It’s an example of how Chicago-bred ingenuity has its own worldwide impact. With the launch of…

Ad Council and Amazon Spot Shows How Love and Identity Go Hand-in-Hand

The Ad Council celebrated Valentine’s Day 2015 with the PSA “Love Has No Labels,” which went on to win an Emmy for Outstanding Commercial. The ad kicked off an ongoing campaign, which continues this Valentine’s Day with “Alexa, What Is Love?” a 30-second spot developed with Amazon Ads. Directed by Rodney Lucas, the spot shows…

Haunting Film From the Canadian Centre for Child Protection Traces the Impact of Abuse

[Sensitive content: This article discusses childhood sexual abuse. If you’re struggling with your mental health because of this topic, please call RAINN: 1-800-656-4673 or the National Suicide Prevention Lifeline: 1-800-273-8255] Survivors of childhood sexual abuse can be haunted not just by their memories but by recordings of the crime that may still be distributed across…

Adnatomy: How Dating App BLK Turned ‘Vax That Thang Up’ Into the Song of the Summer

Despite the havoc that multiple Covid-19 variants have wreaked over the past two years, vaccination remains a very controversial topic–especially within the Black community. When Black-centric dating app BLK, a subsidiary of Match Group, and Atlanta-based agency Majority saw an opportunity to reach out to the Black community, they didn’t opt for the preachy public…

The ICRC Encourages Real Action With Online Reactions in Galvanizing Campaign

When it comes to global crises, many take to social media to express support, sadness or even outrage. In a new campaign, the International Committee of the Red Cross (ICRC) is reminding people that we can put value behind those reactions on social media. The ICRC, a humanitarian organization based in Geneva, and agency Wunderman…

This Anti-Drunk Driving Campaign Is a Surreal Ode to Male Friendship

The Christmas and New Year period is one of the most dangerous times of year for drunk driving collisions. But, problematically, risk perception of drunk driving has fallen among young male drivers over the past year. To combat this issue, the U.K.’s Department for Transport has brought back its long-running Think! road safety campaign with…

This Magazine Cover Boosted Calls to an Abuse Hotline by 500%

Whether you’re in marketing or publishing, your goal is to get attention–and achieve retention. You want your audiences to notice what you’re featuring and keep it bouncing around in their memory for as long as possible. Agency Havas Tel Aviv decided to put that skill set to use for a 24-hour domestic abuse hotline, which…

Scam Spotter’s Awareness Campaign Puts Gift Card Scams Into Cinema-Worthy Action

You’ve likely received the call before: A mysterious voice from an undisclosed office is on the other side of the receiver, informing you that you or a loved one is in serious financial danger. Maybe you were a little late on a loan payment. Maybe your sibling was recently busted in an illegal underground sports…

Cat Stars of Embarrassing Viral Videos Speak Out About Internet Privacy

It’s bad enough if someone catches you–on film or video–in a compromising position, but it’s even worse if you become an unwilling star on social media because of it. The crazier the moment, the better the chances it’ll go viral, much to your eternal chagrin. Just ask these three cats, whose shenanigans have been splashed…