Ogilvy & Mather NY Hypes ‘The Chase’ for NASCAR, ESPN

Ogilvy & Mather New York hypes NASCAR Sprint Cup’s “The Chase” elimination series with a new campaign for NASCAR and ESPN entitled “Battle of Nations.”

The campaign spot, entitled “The Hype,” which will run in 15, 30 and 60-second formats, documents fan and commentator excitement for the new “Chase” format to the Sprint Cup, which pits 16 drivers against each other in a tough elimination playoff format. “The Hype” imagines the drivers — and their respective fans and support teams — as nations preparing to face off in rounds of challenges to determine an ultimate champion. Ogilvy’s campaign will also include radio, print, social, and digital elements — including “Spreading The Word,” an educational video which we’ve included after the jump.

“The campaign celebrates this bold and transformational moment in NASCAR’s history, taking fans along for the ride and accentuating the drama and intensity of the new elimination format as each round unfolds,” said Scott Parker, vice president of marketing at ESPN.

(more…)

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Thai Life Insurance, Master of the Tearjerker Ad, Sets Its Latest Love Story to Music

Life in Thailand is pretty meaningful, judging by the heartrending commercials the country produces. Companies like TrueMove and Thai Life Insurance have been rolling out masterful long-form spots about the deeper meaning of existence for several years. And now, the latter returns with a lovely little story about the power of music.

The spot is about a boy who’s bullied, at first, for his clumsy attempts at playing guitar. As usual with these things, it’s best not to reveal too much about the plot beforehand. So, watch below—and shield your watery eyes from co-workers. Agency: Ogilvy & Mather.



Social Ranking Site Creates a New Battleground for Agency Egos

Does Ogilvy & Mather have the best online presence of any advertising agency in the world? Yes, according to a new site that ranks shops based on the size of their social audiences.

Created and maintained by Pivotstack, a tech company that creates software specifically for marketing agencies, the “Top 50 Ad Agencies” list takes into account the number of likes and followers an agency has on Facebook, Twitter and LinkedIn, as well as the traffic to an agency’s website, as ranked by analytics firm Alexa.

The leaderboard, so far, is a bit of a surprise.

Design consulting group Ideo is at No. 2, with Wieden + Kennedy taking the bronze. The first historically pure-play digital shop on the list is Razorfish, clocking in at sixth.

The list also includes media planning and buying agencies like Mindshare, along with public relations shops like Edelman. There’s even a holding company: MDC Partners.

The first 100 agencies were drawn from other lists of top shops and the personal knowledge of Pivotstack staff, although the site includes a callout inviting agencies to contact Pivotstack to be added.

Some digital brand names, like AKQA and Huge, are notably absent from the list. But the current version is just a first draft that “might not have hit some of the bigger ones,” Michael Koehler, director of sales and marketing at Pivotstack, tells AdFreak. “It’s nothing personal against them, and they’ll probably be added in the next few months.”

The social media numbers for each agency are currently entered manually, but Pivotstack also hopes to automate the update process in coming months. (For example, Ogilvy’s Facebook score on the list is currently only 205,000, whereas its Facebook page has grown to 215,000 likes).

The website bills the list as a “fun project” aimed at measuring how well an agency is doing at managing its online presence, hinting how that might speak to their ability to manage a client’s. It’s also—perhaps moreso—a clever way for the company to draw attention to itself among its target customers. (It rarely hurts to appeal to vanity or envy in the advertising business).

What about the age-old “cobbler’s shoes” argument that agencies might be neglecting their own presences in favor of servicing their clients? Koehler says an agency’s online presence is “just a reflection of how well a shop is run” and demonstrates one facet of their abilities. “By no means,” he says, “is this supposed to be the definitive list of best agencies in the world.”

Via Design Taxi.

 



Tiffany & Co. Wants Your Agency’s Media Pitch

Holly Golightly’s favorite brand is looking for a few good agencies to pitch it: retailer Tiffany’s officially began its global media review today.

The news comes after the company chose Ogilvy as its global creative AOR back in February following a four-month search. (That agency’s status will not be affected by the new call for pitches.)

From Ad Age:

“The company has sent agencies a document requesting information and an introduction describing the goals of the pitch”

…which will concern the company’s $100M annual media spend.

The real issue here: Tiffany’s wants to work with a single agency rather than the multiple shops that now handle its media needs. The company’s sales numbers and stock prices are doing quite well, so victor, spoils, etc.

New Career Opportunities Daily: The best jobs in media.

Geometry Global, Chivas Pay Tribute to the ‘Modern Gentleman’

Geometry Global, or the “recently merged entity of G2, OgilvyAction and JWTAction”, went all out to promote client Chivas 18/Hong Kong in this campaign specifically designed for distribution on Facebook.

While it initially appeared as three short films–each one celebrating a different modern, socially-conscious entrepreneur–you can now check out the whole thing at once.

You may note the complete lack of alcohol in this film. As the campaign itself notes, “Modern Gentlemen do not pursue material gains, but a legacy of changing the lives of others”. Understandable, then, that they don’t have the time or inclination to drink during the day.

The brand made a few cocktail suggestions for such gentlemen in the form of Facebook offers for drinks like “Lighten Up the Dark“, which sounds delicious if you like Cointreau.

Credits after the jump.

(more…)

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Ogilvy Wins Nationwide As ‘On Your Side’ Turns 50

Nationwide is back on Ogilvy’s side, signing the agency’s New York office as creative AOR for its coming campaign.

This move comes as the brand’s defining tagline, itself an Ogilvy & Mather creation, turns 50; it also follows the signing of a multi-year marketing deal with Denver Broncos quarterback Peyton Manning.

Expect the subsequent campaign, which will debut alongside the 2014 NFL season in September, to focus heavily on the pigskin sector with TV, print, digital and out of home. The press release notes that it will “aim to deepen Nationwide’s long-term presence in professional football to better engage with football fans” while Nationwide CMO Matt Jauchius says, “we’re confident in Ogilvy’s unique ability to bring to life the authentic connection that Nationwide shares with Peyton Manning to drive meaningful business results.”

Nationwide’s relationships with McKinney, McCann and Moxie will not be affected.

No word on whether said campaign will help Manning forget a certain night in February.

New Career Opportunities Daily: The best jobs in media.

Coca-Cola Has Flower Power in Ogilvy Ads for Its New PlantBottles

Coca-Cola’s orgy of happiness continues with recyclable plastic beverage bottles made partially from plants, touted in cute ads from Ogilvy New York.

The ads are rendered in Coke’s signature colors and design style. One shows a flower and reads, “Plants make us happy. They make us want to smooch, neck and kiss. They also make our bottles.” Yeah, plants are cheap labor, all right.

PlantBottles substitute renewable sugarcane for up to 30 percent of the petroleum used in standard recyclable beverage bottles, which the company says offsets carbon emissions and helps the environment. Makes me feel warm and fizzy all over.

Other recent happy stuff from Coke includes “friendly” bottles that can only be opened by other bottles, caps that turn empties into useful objects and a cooler designed for villages off the power grid. Such promotions have generally received high marks, though there’s been at least one wrong turn for this particular happiness cycle.

More images and credits below. Via Ads of the World.

CREDITS
Client: Coca-Cola
Agency: Ogilvy & Mather, New York
Chief Creative Officer: Calle Sjoenell
Executive Creative Director: Corinna Falusi
Design Director: Lucas Camargo
Associate Creative Directors: L Justin Via, Evan Slater, Abe Baginsky, Maite Alburquerque, Emily Clark
Art Directors: Anti-Anti, Lukas Lund, Andreas Hoff, Carl Versfeld
Producer: Jessica Fiore
Account Management: Nicole Pinochet, Andrea Ahrens, Sarah Louie



Volkswagen Freaks Out a Whole Movie Theater With Devious 'Don't Text and Drive' PSA

We’ve seen lots of “Don’t text and drive” ads lately. With this one from Ogilvy Beijing, Volkswagen drove the message home to a captive movie-theater audience in a way they’ll surely remember.

Watch the spot first to get the full impact.

Obviously the video begs the question about how, exactly, the stunt was pulled off. It says a “location-based broadcaster” was used—presumably this is done through geo-fencing, though you would think people would have to opt in to receive text messages that way.

But if the footage is genuine, it’s a remarkable way to demonstrate that mobile-phone use is now the leading cause of death behind the wheel. Advertising is a great way to get that message across, at least until VW figures out a way to use German engineering to solve our obsession with cellphones.



Ogilvy & Mather NY Introduces PlantBottle for Coca-Cola

Ogilvy & Mather New York have a new print campaign for Coca-Cola, emphasizing the global brand’s PlantBottle, “a fully recyclable PET plastic beverage bottle made partially from plants.”

Ogilvy & Mather’s campaign uses Coca-Cola’s iconic red and white color scheme and optical illusions to create intriguing images for the new bottle. The print ads all emphasize a way that plants make us happy, followed by the message that Coca-Cola’s PlantBottle is “Up to 30% made from plants” and “100% recyclable.” The designs are all sleek and minimalist, with similarly brief text. Check out an example of the print campaign above, and stick around for credits after the jump. continued…

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Australian Creatives Poke Fun at Your Least Favorite Agency Trends

Want to watch a few top creatives at Australian agencies have some straight-faced fun at the expense of current industry trends? Sure you do.

Yes, the video is a little long–but it does manage to allow CCOs and ECDs from Ogilvy, BBDO, JWT, etc. to get some camera time and drop a few inside jokes.

Of course, it’s all about promoting a Creative Fuel conference in Sydney next month, at which speakers like RGA founder Bob Greenberg will apparently encourage agency professionals to “cut the bullshit and refocus on creativity.”

Still, “The World’s First Crowd Sourced 3D-Printed QR Code Live Streamed Via Go Pro To A Smart Phone Or Tablet Device Drone Delivery Ticket System Project” almost sounds believable, doesn’t it?

If you’re really pressed for time, skip ahead to 4:00 for a bit of light slapstick.

New Career Opportunities Daily: The best jobs in media.

Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects

Rejoice, happy-go-lucky and environmentally conscious Coca-Cola-lovers. Thanks to this new “2nd Lives” kit from the brand, you can now transform your Coke into something even more delightful.

Is that just an empty soda bottle? Nope, it’s a squirt gun. Useless piece of trash? Nope, it’s a pencil sharpener, or the perfect rattle for your baby. Make your children happy. Give them Coca-Cola, and toys made from Coca-Cola. And if you have two empty Coke bottles, you can even make a dumbbell to burn off some of the calories you gained by guzzling both.

Created with the help of Ogilvy & Mather China, the campaign features a line of 16 innovative caps that can be screwed on to bottles when they’re empty, transforming them into useful objects like water guns, whistles, paint brushes, bubble makers and pencil sharpeners. It’s all part of a clever effort to encourage consumers in Vietnam to recycle, and a rare success at the sort of alchemy that seeks to reincarnate garbage as advertising (even if such attempts are a cornerstone of the marketing industry). Coke will give away 40,000 of these modified caps, which come in 16 different varieties, to start.

It’s not clear if the add-ons themselves are made from recycled material. Even if they are, producing more plastic parts might not be the best way to reduce plastic waste.

But that’s beside the point. While the caps might not quite hit the sharing chord as clearly as the it-takes-two-to-open bottles, they’re a smart bit of advertising. “What if empty Coke bottles were never thrown away?” the campaign asks. Clearly, it would mean people everywhere could finally live in a utopia where everything was made of Coke products.



ECD Keith Anderson Joins Ogilvy from AMV BBDO

In news we missed last week, Ogilvy & Mather signed creative veteran Keith Anderson as ECD/Head of Art in its New York office.

Anderson brings a particularly extensive resume to his new role: he previously led creative for BlackBerry at AMV BBDO. Prior to his stint at that shop, Anderson spent nearly two full decades at Goodby, Silverstein & Partners, rising to the level of associate partner/director of design and–according to the press release–playing a crucial role in the agency’s transition into the digital age.

Following his New York move, Anderson will handle IBM, BlackRock and new business while reporting to Ogilvy North America CCO Steve Simpson.

New Career Opportunities Daily: The best jobs in media.

Ogilvy Japan Turns Sleeping Drunks into Billboards

In Japan, hard work and a low alcohol tolerance mean that at the end of the week countless people literally drink until they drop and fall asleep on the street. In Tokyo, for instance, the sight of drunks sleeping in the street on a Friday night is considered normal. To help curb this phenomenon, bar chain Yaocho got together with Ogilvy Japan to turn sleeping drunks into human billboards.

In an effort to shame people into more responsible drinking habits, Ogilvy Japan found sleeping drunks and outlined their bodies in white tape, with the message, “#Nomisugi,” which translates roughly to “Too drunk.” Passers-by around Japan have been sharing the impromptu outdoor ads on Instagram and Twitter. Whether or not the stunt was staged, it certainly has made its presence known, and most likely influenced a few bar-goers into taking it a little easy. Stick around for credits after the jump. continued…

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Drunk People Passed Out in Japan Get Turned Into PSA Billboards While They Sleep

Next time you’re out at bar tying one on, you might want to reconsider your choices—if you happen to be drinking in Japan. 

Ogilvy & Mather and bar chain Yaocho bring us this glimpse into a strange phenomenon in Japan where lots of people apparently literally drink till they drop, and sleep on the street.

To curb this disturbing trend, the slumped-over drunks are made into PSA billboards—framed within a square of white tape and adorned with the hashtag #NOMISUGI, which translates to “too drunk.” Instagram users all over Japan have been capturing these impromptu ads, which are an effort to shame people into behaving better.

We’re not sure if it’s staged or not, but it’s a hilarious concept, and worth a look below. 

Via Ads of the World.

CREDITS
Client: Yaocho
Agency: Ogilvy & Mather, Japan
Chief Creative Officer: Ajab Samrai
Creative Directors: Yasuhito Imai, Federico Garcia
Copywriter: Federico Garcia
Art Director: Junkichi Tatsuki
Production Company: Babel Label
Director: Kentaro Shima



Ogilvy & Mather UK Promotes Annette King to CEO

Annette King has been promoted to CEO, Ogilvy & Mather UK, WPP reports. She will succeed Paul O’Donnell, who has been promoted to CEO, Ogilvy & Mather Europe, Africa and the Middle East (EAME), with both filling their new roles immediately. King will continue to report to O’Donnell, who retains his role as chairman of Ogilvy & Mather UK; she will also continue leading OgilvyOne in the EAME region.

King has risen rapidly through the ranks of OgilvyOne since joining the agency in August of 2000. She was promoted to managing director of OgilvyOne UK in 2008, and was made chief executive officer just nine months later. Under her tenure as CEO, OgilvyOne UK grew by 30 percent, and King was promoted to CEO, OgilvyOne EAME and awarded a position on the Ogilvy & Mather Worldwide Board. continued…

New Career Opportunities Daily: The best jobs in media.

Ação de Coca-Cola altera o beep dos caixas de um supermercado

Cannes Lions chegando e as ações one time only começam a aparecer em maior quantidade, tanto no Brasil quanto de agências estrangeiras. Não apenas buscam o prêmio, claro, mas também a viralização na internet. Semana passada falei dessa iniciativa da Ubisoft, por exemplo, que já acumula quase 10 milhões de views em poucos dias.

Só esse recente exemplo já deixa velho o papo de fantasma. Podemos até questionar a veracidade da reação das pessoas, mas quando se trata de alcance e efetividade, a internet mudou tudo.

Essa ação da Coca-Cola é bem menos megalomaníaca, mas também faz uso de um artifício divertido. Provavelmente realizada uma única vez em um supermercado de outro país (Rio Grande do Sul), mas que vai encontrar sua repercussão online.

Funcionou assim: Em vez do tradicional beep eletrônico dos caixas de supermercado, ao passar o refrigerante a registradora emitia um sinal sonoro remetendo a música da marca, a chamada “Cokes 5-note tune”

Criação da Ogilvy Brasil.

Coca-Cola

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Ogilvy Apologizes for Shooting Malala Yousafzai in Mattress Ad

Someone at Ogilvy India thought it would be a good idea to depict Malala Yousafzai being shot by the Taliban to sell Kurl-On mattresses. Clearly it wasn't.

Ogilvy has now officially apologized for the ad, saying it is "contrary to the beliefs and professional standards of Ogilvy & Mather and our clients." It was originally sent to Ads of the World, which has since taken it down, though you can still see the full ad on AOTW's Facebook page. (The concept is that Kurl-On mattresses help you "Bounce back." The Malala ad shows her falling after being shot, bouncing off a mattress and rising to receive a humanitarian award.)

Other ads in the series featured Steve Jobs being ousted by Apple and Gandhi being tossed off a train for refusing to move from first class. I can only imagine the creatives said, "Geez, we should probably get a woman in there." And Malala is a great choice. Except what happened to her wasn't a cartoon, which is where the whole thing falls apart. Plus, she didn't just "bounce back." She soared above. The ad really is the ultimate trivialization of a horrific event.

Malala has appeared in ads—most notably, Bing's "Heroic Women of 2013" spot. But you know, celebrating her strength and courage is different than shooting her again.

What do you think? If you think the world is way too sensitive now and offended over everything, let me know in the comments without threatening to shoot me. That won't help your point.




24-Hour Chain Pays Local Merchants to Advertise Overnight on Their Security Gates

Delis, grocery stores, liquor marts and bakeries in Bogota, Colombia—most which close at 8 p.m.—agreed to advertise for one of their competitors, Carulla, by turning their late-night security shutters into billboards for the 24-hour supermarket chain.

The campaign from Ogilvy paid local merchants to post messages on their metal gates, including "The butcher is asleep. The one at Carulla on 85th is awake" and "In here we have everything but if you need it now, go to the Carulla on 63rd."

It reminds me a bit of that DHL stunt (which DHL insisted it didn't approve or condone) that showed competitors of the delivery service carrying large packages touting DHL. Points to Carulla for devising a nonprank concept that delivered for all concerned, with participating stores providing a little extra convenience to customers.

Credits below.

CREDITS
Client: Carulla
Agency: Ogilvy & Mather Colombia
Chief Creative Officer: Jhon Raúl Forero
Executive Creative Directors: Juan Pablo Álvarez, Mauricio Guerrero
Creative Directors: Julio César Herazo, Amples Regiani
Copywritters: Julio César Herazo, José Cárdenas, Jorge Villareal
Art Directors: Amples Regiani, Gabriel Escobar, Mauricio Reinoso
Graphic Designer: Maria Fernanda Ancines
Production Company: Direktor Films
Director: Felipe Suarez
Producer: Lali Giraldo




Ogilvy Appoints New ED of Content Production

Jenny Gadd has joined Ogilvy & Mather in its New York office as Executive Director of Content Production.

A native of Sweden, Gadd took the path less traveled to the Ogilvy office, working on both the agency and production sides of the business. After beginning her career at Fallon Worldwide, she moved into production with Believe Media and production management at Swedish agency North Kingdom.

In her new role, Gadd will oversee both broadcast and online video producers and report to New York CPO Matt Bonin; she will also serve on the Film Craft jury at the 2014 Cannes Lions Festival.

New Career Opportunities Daily: The best jobs in media.

Coca-Cola Builds Adorable Mini Kiosks to Sell Mini Cokes

"It's the little things in life that makes us happy." That's the message in this print and outdoor Coca-Cola campaign from Ogilvy Berlin, and it's true in advertising generally. Unusually little things tend to get big props—whether you're talking doll houses, mini Abe Lincolns or tiny billboards.

Ogilvy placed these mini kiosks in five major German cities. They sold mini cans of Coke, which was the whole point, but also various other miniature products. They even had a pint-size vending machine. The kiosks sold an average of 380 mini cans per day, which Ogilvy says is 278 percent more than a typical Coke vending machine.

Via The Denver Egotist.