Hasta La Creative!

Ferrero U.S.A. “is in the late stages of a creative review for its Tic Tac brand,” Adweek reports, with three agencies awaiting a selection from the brand according to the publication’s sources.

Omnicom Group’s Merkley + Partners is purportedly defending against two unidentified agencies. The review is for the brand’s creative business, with media responsibilities remaining with PHD, also an Onicom unit. Merkley + Partners has held creative duties for Tic Tac since 2004, expanding their role in 2007 to include digital and advertising on new Tic Tac flavors.

According to Kantar Media, Tic Tac’s media spending approached $14 million last year. Ferrro U.S.A.’s spending reached around $55 million, including its popular Ferrero Rocher chocolate and Nutella brands.

New Career Opportunities Daily: The best jobs in media.

Hilton is in the final stages of a creative review for its Hampton properties, Adweek reports

Cramer-Krasselt, David&Goliath and GSD&M are preparing for a final presentation, according to Dan Pearlman, CEO of Bob Wolf Partners/TPG, the Santa Monica, Calif.-based consultancy managing the search. The winning agency will handle creative duties for Hampton Inn, Hampton Inn & Suites and Hampton by Hilton for markets “including the U.S., Canada, Europe, Latin America and the Asia-Pacific region.”

Young & Rubicam have been Hampton’s lead agency since 2011, when they took over for Draftfcb. They were defending in the review, which initially included over a dozen agencies, but failed to reach the final stages. Media, digital and public relations will remain with “OMD in Los Angeles, iCrossing in New York and Dallas and Emanate in New York, respectively.” Hilton expects to select their new lead creative agency for their Hampton properties by the end August.

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BDA Creative’s original founder Bruce Dunlop issued a statement following the agency’s closure, citing “disagreements with the board regarding the future direction of the company” and “changes planned by the new management team” for his departure in April 2012. Dunlop went on to form a new agency, Dunlop Goodrich, with partner Daryl Goodrich following his departure.

In the statement, Dunlop largely blamed the new management team for the agency’s failure, stating “The company was run down by people who didn’t understand for one minute how we had got to where we were, and what potential was left in a big forward thinking creative company. We had done all the legwork, and just had to continue to produce good work, which was always our ambition above everything.” He speculated that “If the energy that went into destroying the company had been focused on making it better, the story would have been very different today.” Dunlop also thanked “all those who made BDA a great company” for their contributions. You can read the full statement, courtesy of The Drum, after the jump. (more…)

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R/GA New York has announced the arrival of Mike Rigby as executive creative director, brand. In the role, Rigby will “lead innovative and commercially relevant brand thinking and design across R/GA offices and capabilities in addition to advising clients on how they can effectively express, manage and grow their brands” while partnering with the R/GA business transformation team. He will report to  Global Chief Creative Officer Nick Law.

Rigby arrives at R/GA from Interbrand Australia, where his most recent position was executive creative director. Since arriving at the company in 2010, Rigby helped grow the office from ten to over seventy employees. Since his arrival, Interbrand Australia has taken home awards such as the Campaign Asia-Pacific Specialist Agency of the Year Award and a Cannes Design Lion. Rigby began his career at UK design consultancy The Chase, and has also worked at top British design agencies Pentagram London and True North. In 2012, he was elected as the president of The Australian Graphic Design Association (AGDA) New South Wales and transformed the organization, “helping to usher in a complete organizational restructuring, rebranding and repositioning program that has attracted a younger member base.” (more…)

New Career Opportunities Daily: The best jobs in media.

Pereira & O’Dell New York announced the addition of Tennille Teague as the new head of production for the agency’s New York office. Teague will oversee production for East Coast clients including Memorial Sloan Kettering, Fox Sports 1, Realtor and New Era and report to VP of Production Jeff Ferro in San Francisco.

Teague arrives at Pereira & O’Dell with over 14 years of global production experience, working with brands such as Bud Light, LG, MTV, NHL, Range Rover and Campbell’s, working with budgets ranching from $5,000 to $4 million. Prior to Pereira & O’Dell, Teague was senior content producer at Translation LLC. Before that she spent over ten years in that position at Young & Rubicam. She also “has been a contributing partner and judge with the Tribeca Film Festival, AICP, AICE and Clios award shows.”

“Tennille has tremendous production expertise and a passion for storytelling,” said Cory Berger, managing director of Pereira & O’Dell New York. “She’s a wonderful addition to the team we have in place in New York, and will be instrumental as we grow our production capabilities.”

New Career Opportunities Daily: The best jobs in media.

BETC has welcomed a new senior creative team in art director Stéphanie Thomasson and copywriter Marc Platet. The pair will work with BETC Creative Director Manoëlle Van der Vaeren.

Thomasson arrives at BETC from Leo Burnett where she developed campaigns for clients including Charal, Fiat, Jeep and the Mimi Foundation. Her “If Only For a Second” integrated campaign for the Mimi Foundation recently received several awards, including one D&AD and nine Cannes Lions. Prior to TBWA, she was an art director for TBWA, where she worked on work for Playstation, SNCF, McDonald’s, Nissan, and Aides, and Amnesty International. She won a Gold Lion for the “Signatures” video for Amnesty.

Platet comes to BETC from McCann, where he worked on the Nespresso, INPES, Mastercard, Na! and Terre d’Asile accounts. Prior to McCann, he was a copywriter at TBWA, where he worked on campaigns for clients including BMW, MINI, Absolut Vodka, and Martell.

New Career Opportunities Daily: The best jobs in media.

Holly Golightly’s favorite brand is looking for a few good agencies to pitch it: retailer Tiffany’s officially began its global media review today.

The news comes after the company chose Ogilvy as its global creative AOR back in February following a four-month search. (That agency’s status will not be affected by the new call for pitches.)

From Ad Age:

“The company has sent agencies a document requesting information and an introduction describing the goals of the pitch”

…which will concern the company’s $100M annual media spend.

The real issue here: Tiffany’s wants to work with a single agency rather than the multiple shops that now handle its media needs. The company’s sales numbers and stock prices are doing quite well, so victor, spoils, etc.

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One thing posting on AgencySpy has taught us: marketers and creatives love a robust conversation.

On that note, we’d like to bring your attention to an alarming trend that doesn’t seem to show signs of fading away anytime soon: “Fauxsumerism.”

Essentially, those super-valuable Millennials would rather spend countless hours browsing online than ever actually buying anything. Numerous surveys and thought leadership gatherings have been dedicated to turning these perpetual browsers into buyers–but is it really possible?

(more…)

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In what would have been quite the change of scenery for a major ratings draw, FOX recently threatened to leave Nielsen to go to exclusively with Rentrak for its measurement needs. In what resembled a real-life episode of 24, this imbroglio went unsettled until the last minute.

In short, advertisers (and our fellow agencies) don’t have to worry about altering subscriptions or anything, FOX is staying put.

The story from MediaPost tells us that this tiff between the two sources almost escalated into something nasty. The deal was announced just as Fox’s previous contract was set to expire, averting what would have been one of the biggest defections of a major TV stations group in Nielsen’s recent history.

(more…)

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Chris Nott

John Huggins

Full-service digital marketing, branding and advertising agency On Ideas have grown their team with the addition of four new directors: Director of Connections Planning and Optimization Bryan Cherok, Associate Creative Director Chris Nott, Associate Creative Director-Copywriting John Huggins, and Director of Business Development Jason Kirk.

Charleston native Bryan Cherok will be responsible for all metrics, analytics and insights for client accounts. He arrives at On Ideas having “spent years submerged in work revolving around finding the answers in digital data,” working with clients including Bridgestone America’s Tire Operations, Firestone Complete Auto Care, SERVPRO Industries and Le Creuset.

Chris Nott arrives at On Ideas with over ten years of advertising and creative experience. Nott was the founder of Base Camp Advertising and served as President of the Richmond Ad Club. His work for clients such as Capitol One, Discovery Health Channel, VirginiaTourism and Crystal Cruise Line have led to recognition at One Show, Communication Arts and the Effies.

Miami Ad School and Florida International University graduate John Huggins brings “valuable experience from his past involvement with both large national brands and smaller organizations.” His past work includes Coca-Cola’s 2008 Olympic Games campaign and a 2009 American Idol promotion. Huggins was also a copywriter on the St. Vincent’s HealthCare’s “Above Beyond Because” campaign, for the TV, print and interactive executions. He has been awarded “Best of Show” for the Central Pennsylvania Addys, as well as “Best Interactive” and “Best Direct Marketing” for the Philly Golds.

James Kirk arrives at On Ideas with a non-profit background. His experience includes work at the Museum of Contemporary Art Jacksonville and the South Carolina Aquarium in Charleston. As director of development at the Museum of Contemporary Art Jacksonville, Kirk “more than doubled contributed income from 2011 to 2013.” (more…)

New Career Opportunities Daily: The best jobs in media.