Hasta La Creative!

JWT announced today that Lucie Greene has been appointed as worldwide director of JWTIntelligence. She will be responsible for “driving JWT’s consumer insights and trends-focused initiatives, adding bench strength to the agency’s trends unit, JWTIntelligence.” She will be based out of New York and report to JWT Worldwide Planning Director Guy Murphy.

“Lucie’s experience is a strong complement to JWT’s longstanding and highly respected trends unit. She will deepen our understanding of cultural shifts and drive innovation possibilities for our client brands,” said Murphy in a press release.

Greene joins JWT from LS:N Global, the forecasting division of London-based trends consultancy The Future Laboratory, where she led a team of researchers that forecast trends for clients such as Nike, Google, Marks & Spencer, H&M, Estée Lauder and Westfield. She also presented for organizations including Estée Lauder, Virgin, Rolls-Royce, and Ralph Lauren on trends, and led strategic content partnerships with Retail Week Live and Cosmetic Executive Women. Prior to joining The Future Laboratory, Greene was a regular contributor to The Financial Times, Women’s Wear Daily, Vogue UK, Elle Decor UK and The Telegraph, while working with clients such as Richemont Group, LVMH and Space NK on branded content projects. (more…)

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360i announced that it has named Pierre Lipton, a founding partner and chief creative officer at M&C Saatchi, as the agency’s new chief creative officer. He succeeds Adam Kerj, who first joined the agency in 2012 and will depart in the coming weeks. Lipton will be based out of 360i’s New York headquarters and will report to CEO Sarah Hofstetter.

While chief creative officer at M&C Saatchi, Lipton oversaw creative while working with brands such as Schiff Nutrition, Birchbox and Ballantine’s. Prior to M&C Saatchi, Kerj served as executive creative director at AKQA, overseeing the 125 person creative team at AKQA’s flagship San Francisco office where he worked with clients including Audi, Visa, Jordan and YouTube. Prior to joining AKQA in 2010, Lipton worked with Fallon, TBWA and BBDO. Some of his more recognizable work includes the launch campaign for Microsoft Xbox’s Halo 3 and “Everyone Has Something to Hide” for HBO‘s Big Love. He has worked with brands including Virgin Mobile, Absolut, Time Magazine, Best Buy, Red Bull, Target and The Economist, and his work has been recognized at major awards shows including Cannes, The One Show, The Art Director’s Club and the CLIOs. (more…)

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Sources familiar with the matter have said that Yahoo has reached out to agencies for the creation of a new consumer brand campaign, AdAge reports. Yahoo declined to comment to that publication.

The search is being conducted without a consultant, with Yahoo reaching out to a number of agencies and inviting some to pitch ideas later this month. While there is no word on which agencies are involved, Yahoo has worked with Ogilvy and Goodby Silverstein & Partners, its agency of record from 2009-2011, in the past. According to AdAge‘s sources, the company, formerly a large TV spender, is considering all media for the new campaign. (more…)

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The Martin Agency will be producing creative work for Ritz Crackers starting in 2015, a Mondelez spokeswoman confirmed to AdAge yesterday. Ritz spent an estimated $16.6 million on measured media in 2013, according to Kantar Media.

The agency will take over for Havas Worldwide, which has handled creative duties on Ritz since 2007. Mondelez made the decision without any review, but The Martin Agency already handles creative duties on Mondelez brands Oreo and Chips Ahoy (and has since 2012).

“Havas Worldwide New York and Mondelez International are parting ways after a seven and a half year partnership,” said the Mondelez spokeswoman in a statement. “We experienced great success together, most evident in the Ritz ‘Open for Fun’ campaign, which earned multiple awards including a Bronze Effie and two One Show Design Silver Pencils. The campaign also contributed to Ritz being named ‘America’s favorite snack’ brand two years in a row and helped grow the business upward of 35%. We wish them continued success.” (more…)

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Saatchi & Saatchi finally has a new chief marketing officer.

The agency announced the appointment of Christine Prins to the position of chief marketing officer today, Adweek reports. Prins fills the role, which has been vacant since Ben Bittman left the agency in 2010. She arrives from KBS+, where she has worked in business development since 2008, most recently serving as chief growth officer. Prior to KBS+ she spent almost two years working in business development at Publicis.

Prins joins a management team including fresh arrivals CCO Jay Benjamin (who arrived in April) and CSO Wanda Pogue (July). Some of Saatchi & Saatchi’s biggest accounts include General Mills, Procter & Gamble and Walmart, and the agency recently added Heineken’s Tecate beer and Vita Coco to its roster.

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David Leonard, national president and chief operating officer of DDB Canada announced today that the agency has appointed 17-year DDB veteran Cosmo Campbell as its new chief creative officer. Campbell replaces Kevin Drew Davis, who is transferring to DDB Chicago to serve as senior vice president, executive creative director on the McDonald’s US business.

Campbell previously served as executive creative director of DDB Canada Vancouver, where his work has been recognized with numerous national and international awards. Dean Lee, who has served as executive creative director alongside Campbell at DDB Canada Vancouver, will now take over on a solo basis. In his new role as DDB Canada’s chief creative officer, Campbell will be responsible for overseeing the agency’s creative production and “serve as a key architect on new business strategy.” (more…)

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Last month we learned, via MediaPost, that Los Angeles indie agency Kastner & Partners (best known as Red Bull’s longtime AOR) had appointed a new CCO.

The agency recently made it official with a release announcing the hire of Jamie Reilly to run the shop’s creative department. The most interesting part of the story, though, is Reilly’s history: after beginning his agency career as an art director at Deutsch LA and freelancing for Saatchi & Saatchi and other shops, Reilly spent almost nine years at TBWAMAL, the West Coast Apple-only agency that has, at times, seemed nearly as secretive as the client itself.

He then joined 72andSunny as a creative director in January 2013 before leaving at the beginning of this month to join Kastner.

We wondered what sort of trade-off could lead an experienced creative to leave a big name for a smaller, less-established shop.

Today Reilly gave us his take on the transition.

(more…)

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Sid Lee has announced the promotions of Tom Koukodimos and Jeffrey DaSilva to the positions of executive creative directors, jointly taking creative leadership of the agency’s Toronto office. Koukodimos and DaSilva have served as creative directors at Sid Lee since arriving in 2012 and 2013, respectively. Executive Creative Director Dave Roberts is leaving Sid Lee Toronto after four years, in order to return to Sid Lee Montreal for a new global assignment.

Tom and Jeffrey were behind such recent work as the “We the North” campaign for the Toronto Raptors and “It’s a Bloody Big Deal” for Toronto FC. In their new positions, the pair will oversee creative leadership on all Toronto accounts, including Coca Cola Canada, Maple Leafs Sports & Entertainment, Post Media, Google Canada, Marks, Sport Chek, PC Financial and TJX Canada.

Prior to joining Sid Lee, Tom was a creative director at Cossette, working on McDonald’s. Jeffrey worked on Google at Mullen in Boston before returning to Canada to join Sid Lee in 2013. (more…)

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Nestlé brand Stouffer’s Lean Cuisine is handing off its creative business to Grey New York, following a review that also included 360i, Santo and incumbent agency JWT New York, Adweek reports. According to Kantar Media, the brand spent $30 million on measured media last year, down from $33 million in 2012.

JWT New York won creative duties on Lean Cuisine back in 2011, following its split with Havas Worldwide (then Euro RSCG) in late 2010, after over ten years with the agency. Adweek initially reported the review back in June. The review was just the latest shake up for Nestlé, which is also in the process of searching for an agency for a new corporate image effort, as well as conducting a digital review, as the company attempts to shift to a perception as a “health and wellness” company. It also follows the company’s decision to award its U.S. media and planning business to WPP’s GroupM media group last year. Both Grey New York and Nestlé declined comment to Adweek on the agency’s appointment.

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Today TBWA added two new clients to its roster: apartment sharing “startup” Airbnb and casual dining chain Buffalo Wild Wings. While the former already scored a writeup in AdAge, neither client nor agency has formally announced the latter.

In the case of Airbnb, the agency’s Los Angeles office led the pitch with assistance from Paris, London, Brazil and Singapore. You may recall that Pereira & O’Dell created Airbnb’s first TV ad back in May, though none of our contacts were able to confirm whether that agency was involved in the unannounced review that ended with today’s appointment.

BWW signed Fallon in 2012 without a review after spending nearly eight years with 22squared (nee WestWayne). This time around, the company appears to have kept the process under wraps as we cannot confirm which agencies competed with TBWA for the account.

Airbnb’s first full campaign should launch during the 2014 holiday season. Updates as we receive them.

New Career Opportunities Daily: The best jobs in media.