Rodney District Council: Family

Rodney District Council: Family

Seatbelts keep people together.

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Executive Creative Director: Mike O’Sullivan
Art Director: John Koay
Copywriter: Veronica Copestake
Retouching: Nick Smith
Photographer: Simeon Patience
Account Director: James Pohill

Deadline Express Couriers: Self destruct

Deadline Express Couriers: Self destruct

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Director: Richard Maddocks
Art Directors: Josh Lancaster, Jamie Hitchcock
Designer: Simon Redwood

ACC: Farm

ACC: Farm

If you’re injured, you take the farm with you.

Advertising Agency: Clemenger BBDO, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Mark Harricks
Art Directors: Martin Hermans, Mark Harricks
Copywriters: Dan Moth, Paul Nagy
Photographer: Diederik van Heyingen
Retoucher: Geoff Francis

Arimidex: Straws

Arimidex: Straws

Can you pick which of your breast cancer patients will have a recurrence?
There’s no way to predict which of your patients will have recurring breast cancer. So it makes sense to treat all patients as women with some risk. Versus tamoxifen, Arimidex can improve every patient’s chance of staying disease free.

Advertising Agency: G2, Auckland, New Zealand
Creative Director / Art Director: Stuart Hinds
Copywriter: Duncan Blair
Released: September 2007

Mercedes-Benz: Shirt

Mercedes-Benz: Shirt

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Designer: Simon Redwood
Photographer: Lewis Mulatero
Executive Creative Director: Nick Worthington
Art Directors: Bradley Averill, Simone Louis
Copywriter: Simone Louis, Bradley Averill
Agency Producers: Paul Courtney, Gabrielle Buckle
Account Director: Scott Coldham
Account Manager: Janelle Van Wonderen

Mercedes-Benz: Lamp

Mercedes-Benz: Lamp

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Designer: Simon Redwood
Photographer: Lewis Mulatero
Executive Creative Director: Nick Worthington
Art Directors: Bradley Averill, Simone Louis
Copywriter: Simone Louis, Bradley Averill
Agency Producers: Paul Courtney, Gabrielle Buckle
Account Director: Scott Coldham
Account Manager: Janelle Van Wonderen

Mercedes-Benz: Chair

Mercedes-Benz: Chair

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Designer: Simon Redwood
Photographer: Lewis Mulatero
Executive Creative Director: Nick Worthington
Art Directors: Bradley Averill, Simone Louis
Copywriter: Simone Louis, Bradley Averill
Agency Producers: Paul Courtney, Gabrielle Buckle
Account Director: Scott Coldham
Account Manager: Janelle Van Wonderen

Ecostore: Street

Ecostore: Street

Advertising Agency: TBWA\Whybin, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative: Anita Young
Photographer: Mark McLean
Producer: Sam Attenborough

Power Horse Energy Drink: Old Folk’s Home

Power Horse Energy Drink: Old Folk's Home

This could get ugly.

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Art Director: Anthony Hatton
Copywriter: Robbie Brammall
Typographer: Nick Smith
Photographer: Stephen Langdon
Retoucher: The Lounge
Published: April 2008

Power Horse Energy Drink: Kindergarten

Power Horse Energy Drink: Kindergarten

This could get ugly.

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Art Director: Anthony Hatton
Copywriter: Robbie Brammall
Typographer: Nick Smith
Photographer: Stephen Langdon
Retoucher: The Lounge
Published: April 2008

Power Horse Energy Drink: Prison

Power Horse Energy Drink: Prison

This could get ugly.

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Art Director: Anthony Hatton
Copywriter: Robbie Brammall
Typographer: Nick Smith
Photographer: Stephen Langdon
Retoucher: The Lounge
Published: April 2008

Mari Pettersson: Fresh Brain

Mari Pettersson: Fresh Brain

As a fresh newcomer in freelancing, I wanted to approach some creative directors by delivering them a small poly-wrapped meat tray containing ‘a fresh brain’ = my business card. The label was personalized for each person. Number under the barcode is my phone number. On this entry the name is not a real person.

Advertising Agency: Madinagoodway, Auckland, New Zealand
Creative: Mari Pettersson
Hand-delivered to the reception: May 2008

Cyclo car polisher: Beach

Cyclo car polisher: Beach

The perfect car shine.

Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O’Sullivan
Creatives: Debs Gerrard, Dave Mygind
Photographer: Fraser Clements
Account Service: Carolyn Stebbing
Retoucher: The Lounge

VW Golf: Blue

VW Golf: Blue

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Art Director: Karen Maurice
Photographer: Chris Lewis
Copywriter: Verity Butt
Retoucher: The Lounge

VW Golf: Silver

VW Golf: Silver

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Art Director: Karen Maurice
Photographer: Chris Lewis
Copywriter: Verity Butt
Retoucher: The Lounge

VW Golf: Red

VW Golf: Red

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Art Director: Karen Maurice
Photographer: Chris Lewis
Copywriter: Verity Butt
Retoucher: The Lounge

Alac: Kitchen

Alac: Kitchen

Was last night really worth it?
It’s not the drinking – It’s how we’re drinking
Alcohol Advisory Council of New Zealand

Advertising Agency: Clemenger BBDO, New Zealand
Executive Creative Director: Philip Andrew (Duster)
Creative Director: Mark Harricks
Copywriters / Art Directors: Paul Young, Brigid Alkema
Retoucher: Geoff Francis

Alac: Hospital

Alac: Hospital

Was last night really worth it?
It’s not the drinking – It’s how we’re drinking
Alcohol Advisory Council of New Zealand

Advertising Agency: Clemenger BBDO, New Zealand
Executive Creative Director: Philip Andrew (Duster)
Creative Director: Mark Harricks
Copywriters / Art Directors: Paul Young, Brigid Alkema
Retoucher: Geoff Francis

Alac: Bedroom

Alac: Bedroom

Was last night really worth it?
It’s not the drinking – It’s how we’re drinking
Alcohol Advisory Council of New Zealand

Advertising Agency: Clemenger BBDO, New Zealand
Executive Creative Director: Philip Andrew (Duster)
Creative Director: Mark Harricks
Copywriters / Art Directors: Paul Young, Brigid Alkema
Retoucher: Geoff Francis

American Psycho / TV2: The perfect billboard

American Psycho / TV2: The perfect billboard

The Perfect Billboard. Eggshell white with romalian type. Nice. Raised lettering, a subtle 7 inch bone border, and just look at the tasteful thickness of the headline. All perched on four evenly spaced 3.2 metre powder coated stanchions. My god, it even has a watermark.

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Creative Director: Mike O’Sullivan
Art Director: Anthony Hatton
Copywriter: Robbie Brammall
Published: February 2008